Friday, December 9, 2016

Working with Emotions





As I lay in bed this morning, thinking about this blog post, a commercial came to mind. West Jet Airline is known for their emotional ads and this one is fantastic. 
A little girl and her family are checking in for a flight. Using both hands, she is gripping a plastic, transparent container. Inside, we are able to see her tiny pet turtle. Yes, a pet turtle. A real live turtle. It’s not exactly a service animal that can board and remain with the owner. 
Hmmm. 



It’s a unique production. The marketing team behind West Jet used facial expressions with internal thoughts to relay their message. 

The father; what will they do? 
The mother; they can’t hurt it / flush it
And two employees; oh, dear. How are we going to handle this unique situation without breaking that little girl’s heart?
The little girl doesn't have a voice, but she has facial expressions. See my turtle. Don’t make me leave him behind. 
The camera zooms in on the turtle. The little guy looked directly at the viewers, pleading with the airline personnel in it’s own special way, using it’s human voice.

The entire commercial is brilliant.
Near the end, one employee finds her real voice and speaks. Problem solved.
I give the marketing team at West Jet full marks and high praise.

Authors use emotion when writing. We write words that evoke fear, laughter, make a person think, or simply warm a person’s heart. Through the gift of words, we develop our characters, making them three dimensional. 
We describe the scenes, so the reader can visualize the picture in the author’s mind.  
Technology has given us audio books. These allow the visually impaired to listen to a story without inconveniencing anyone else. Someday, I’m hoping I can afford to have my books released in audio. 
I’m not visually impaired, but I love inserting my ear plugs, closing my eyes and listening to a story while my husband listens to his music. Good quality time with my guy. Don’t you agree.

I’d like to wish everyone a very Merry Christmas, from my family to yours.
Personally, I wish for world peace, patience and love. It’s a crazy world out there. 
Take a moment, breath deeply, and relax. Your body and mind will thank you. Fingers are crossed for the New Year.





The Natasha Saga
Empowerment shatters traditions and lives. Greed and pride have devastating consequences. Sacrifices must be made. Written on multiple levels, the saga deals with hope, relationships, and giving, set against a background of conflicting values.
Through a series of dreams, modern day couple Keeghan and William follow the triumphs and tragedies of multiple generations of the Donovan family. A chance encounter changes Natasha’s life, forever. In her diary, Natasha writes of her dream, and her hope to escape a horrid dictated future.

Will Natasha's legacy survive an uncertain future?






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