Behind the Cover Artist's Curtain: Cover Branding

By Michelle Lee

BWL Art Director

When it comes to branding, there are many different schools of thought for each form of branding.

INDIVIDUAL COVER ARTISTS:

Some artists might suggest always using the same fonts for all of an author’s covers.  Others might want to keep the same style of images, colors, and so on.  Some could prefer just keeping series the same, and letting the rest of the covers have their own unique style.

PUBLISHER:

Each publisher might also have their own methods of branding.  That can vary from a logo on all covers, to a band along the top, bottom, or side of covers.

MY STYLE:

As a cover artist, I focus on making sure series books match each other (see my post on the subject).  Other than that, I tend to follow the authors lead on branding.

Some authors have requested a logo, image, or certain style to link all of their books.

As you can see here ... Rita has several different logo styles, depending upon the genre.  But for all her books, there is a logo with her initials in it.

Other authors have requested the same general style of fonts, or image layout.  

With Geeta's books, the first three are part of one series, but the last one is from another series.  Yet they all share similar styles with image layout.

 Still others have expressed no preference whatsoever, and so each cover is different from the others.

It does get more challenging the more genres an author writes in to help 'brand' the author's books with their covers … but as an author myself, I know sometimes I specific genre just calls to you.

As for how to brand yourself as an author, well, I am still trying to figure that out myself.  So if anyone has an ideas - please share them.

Now … this brings my original Cover Art series of posts to an end.  From here, I will be posting about whatever comes to mind, or addressing a specific topic I have been asked my opinion on.  So feel free to leave a comment if you want me to give my personal take on a cover topic.  I am certainly not lacking in opinions.