https://www.amazon.ca/Ordinary-People-Extraordinary-Naguib-Kerba/dp/0228632161
https://www.nkerba.com/blog/shilohs-excellent-adventure-breaking-dad
https://www.amazon.ca/Ordinary-People-Extraordinary-Naguib-Kerba/dp/0228632161
https://www.nkerba.com/blog/shilohs-excellent-adventure-breaking-dad
Today, I want to talk about promotion. There isn't a day that goes by that I don't receive an email titled: We want to promote your book... Want some help promoting your book... Enhance your book promotion with...
The price is never listed in the emails. You have to go on their websites and scroll to find out how much they charge, and when I say they, I mean whoever is behind the website in some obscure corner of the globe. And they usually charge a hefty sum.
There are legitimate sites that do promotion, but they all seem saturated with books, so where is an author supposed to promote?
Some do book signings, and fairs, and conferences, but these aren't always feasible options in small or remote towns.
As a sponsor, my logo is featured on the swim team website, and during local swim competitions, for the entire season (Sept 2025 to Aug 2026). I'm hoping it will pique people's curiosity, generate foot traffic on my website, and since I'm a local author, maybe new readers.
Time will tell if it's an effective promotion, but since I'm also getting a thank you photo of my swimmer, it's a win-win in my book.
Happy Reading!
Hugs!
J.S. grew up in Shawinigan, a small French Canadian town, married a young military officer, and raised three spirited children. Over the years, she enjoyed many wonderful postings in many different regions of Canada. After her children left the nest, she began writing. Three years later, she captured her dream of becoming a published author. She writes a blend of romantic suspense and murder mysteries. Most of her stories are set in Canada, and if they are not, they feature Canadian characters. J.S. isn't sure where time flew, but decades later, she ended up writing under the Northern Lights in Alberta while spoiling four adorable grandchildren.
Eileen O’Finlan was a member of the Worcester Writers Workshop for many years and now hosts a writing group at her home in Holden.
Kelegeen, published by BWL Publishing, is her debut novel. She is currently working on the sequel to be titled Erin's Children set in Worcester, Massachusetts.
Eileen is a holds a Bachelor’s Degree in history and a Master’s Degree in pastoral ministry.
When not writing or working her full-time job, Eileen facilitates online courses for the University of Dayton, Ohio.
Such a Long Journey to Perilous Facts by Debra Loughead
For pretty much my entire life I’ve considered myself a writer. Buried deep at the back of a filing cabinet in my home office, file folders contain tattered scribbler notebooks from my elementary school years, filled with the poems and stories that I dreamed up while not paying attention during math (much to my detriment in high school.) I’ve saved my scrapbooks where I pasted all of the compositions and even essays that I wrote between grades two and thirteen. Why? For posterity perhaps? Who can even say and who would ever want to read them?
Once upon a time many years back during my kidlit era, I was often invited to visit schools to talk about my books and where ideas were born. I brought along some of those elementary school scribblers and scrapbooks to illustrate to the students how long I’d been working on my writing skills, and how invested I was in turning words and sentences into books. Plus how much grit, determination and time it took to finally achieve my goals. Ten thousand hours of deliberate practice, as they say, in order to master your particular craft.
One of my earliest YA novels, Time and Again, was twenty-five years from concept in 1981 to publication in 2004. But most of those were the exhausting three-sons child-rearing days, and much of my writing life had to be put on hold. Every creative endeavor took longer.
Nevertheless, back in the 1980s and 90s, whenever I could manage to find the time, I was writing short stories, and found some brief success in submitting them to various Canadian print magazines, which sadly don’t even exist anymore. One of them was called Storyteller Magazine, a quarterly which published quite a few of my tales. One of them, a short mystery called Small Miracle, was subsequently short-listed for ‘The Great Canadian Story Contest’ in 2006.
The characters and events in that story waylaid my brain. Ideas for developing the story into an actual novel began to emerge, and I started tapping away on my keyboard in between writing middle grade and YA novels, as well as various book series and language arts materials for educational publishers. I’ve always believed in saving everything you ever write, because you never know when you might need it someday. I’m glad I saved up all those copious notes and rambling early chapters. I’m glad I never gave up, and pushed through all the self-doubt and imposter syndrome (still have it), while asking myself ‘how do all of those thriller and mystery writers manage to pump out an new novel every single year’?”
And now, well, my original mystery story Small Miracle from twenty years back is finally about to become a full-length mystery novel, Perilous Facts, next month, thanks to BWL Publishing. It’s a relief to finally see it becoming a reality, except for the fact that it isn’t easy for a writer to let go of a manuscript, since there always seems to be another word or phrase that you can tweak. But at some point you have to release it into the wider book world and hope for the best. It’s truly a leap of faith. And here’s the maddening thing—once you’ve devoted so much time and effort into developing your characters, you don’t want let go of them. Which is when you start toying with the idea of a sequel.
I’ve written plenty of book series for kids, and they were all mystery-type novels. But none of them over 30,000 words or so. I loved returning to the lives of the characters I’d created and finding brief new mysteries for them to solve. But adult novels are three times longer and even more. And there are so many more characters and sub-plots and red herrings to develop. And in my humble writerly opinion, it feels utterly daunting.
I once had an opportunity to speak with a well-known Toronto author, the late Pat Capponi, at a book event. She had just signed a copy for me of her second novel in a mystery series that was set in the Parkdale neighbourhood, an area just west of downtown Toronto. Pat had previously written a number of successful non-fiction books related to her career as an advocate for mental health and poverty issues with CAMH in Toronto, before tackling this mystery series. And she earnestly admitted to me that her second book would probably have to be the last one in the series, because she honestly found the entire process of mystery writing far harder than any other writing she’d ever attempted in her life.
I wholly agree with Pat Capponi. Except that I can’t shake off all those characters in Perilous Facts, and there are still a few storylines that I’ve left wide open just in case I might like to go back and explore them. At this writing, I’ve already made many pages of notes. And I’ve already written quite a number of pages. It’s just that I have another sort of mental-health thriller on the go right now which I really need to get back to, because I’ve already written ‘the end’ on that one, and now I have to revise it about a hundred times!
But I know for a fact that the numerous unique characters I’ve created for my first ever adult mystery novel will always be waiting in the wings to put in another appearance, and to take up space yet again in my too-busy brain.
Perilous Facts, coming in May 2026 from BWL Publishing
Opera, gyms, and shredded carrots
I was recently interviewed about being a writer – and being a whole bunch of other things. Quick answers to fun questions. I’d like to share them with you.
Things you never want to run out of: Chocolate, sweat pants, downward dogs
Things you wish you’d never bought: White chocolate, stilettos, a gym membership
Hardest thing about being a writer: Writing
Easiest thing about being a writer: Talking about writing with other writers
Favorite foods: Miso chicken, mashed potatoes with gravy, baked gnocchi with Italian sausage
Things that make you want to gag: Snails (even if you call it “escargot”), lima beans, coconut
Favorite music or song: I like music I can move to or with lyrics that move me
Music that drives you crazy: Opera (sadly)
Last best thing you ate: Cider doughnuts
Last thing you regret eating: Some waxy wrap thing with shredded carrots
The last thing you ordered online: A catio for Wiley Bob so he can safely go out in the sunshine
The last thing you regret buying: A wool winter coat that’s itchy to look at and itchy to wear
Things you always put in your books: Humor
Things you never put in your books: Blood, guts, gore (at least so far)
Favorite places you’ve been: Sable Island, Thailand, Sweden
Places you never want to go to again: Retreats with yurts
Favorite books (or genre): Charlotte’s Web, Where the Crawdad’s Sing, The Marriages Between Zones Three, Four, and Five
Books you wouldn’t buy: Horror
Best thing you’ve ever done: Written books and stories and poems and articles
Biggest mistake: Going to the opera ties with joining a gym
The nicest thing a reader said to you: One reader posted a picture of themselves lounging in the sun reading Hung Out to Die. They captioned it “Perfect afternoon.”
The craziest thing a reader said to you: Some readers see sexual tension between two characters in Hung Out to Die. I just don’t see it.
Some real-life story that made it to one of your books: I can get up off the floor without using my hands. So can one of my characters.
Something in your story that readers think is about you, but it’s not: Love of coffee. I don’t drink caffeine.
https://donaleemoulton.com/