Showing posts with label changing world. Show all posts
Showing posts with label changing world. Show all posts

Wednesday, October 27, 2021

Tripping trip to the mall – We live in a changing world – by Vijaya Schartz

Find links to these books and more on my BWL page HERE


It had been a while since I last visited my favorite mall, my old stomping ground, the Arrowhead Mall in Peoria, the West Valley of Phoenix AZ. I used to walk there with a friend on weekend mornings, when the scorching heat didn’t allow hiking on the mountains.

On this particular Saturday morning, my Tai-Chi class in the park was cancelled, so I decided to revisit the Arrowhead mall before hours, and walk around to get some exercise. Lots of people do it to get their steps in the early morning.

To my surprise, many of the familiar stores were gone, sometimes showing shiny black walls or mall ads for the new upcoming stores.

But what surprised me the most was the kind of stores that replaced them. Instead of “Forever 21” was a very spooky Halloween store. Well, tis the season, and this is probably a seasonal opportunity. Unless this new store changes its theme for each season… Thanksgiving, Christmas, New Year, Mardi-gras, Easter, Weddings, Mothers’ Day, Father’s Day, Independence Day, etc.

A CBD Emporium in the mall? You better believe it. It’s legal in Arizona, and apparently it has become mainstream. Maybe this new and very lucrative business will rescue the malls from impending bankruptcy.

A shooting gallery, with airsoft guns, 50 shots for $9.99. Camo walls, military videogame style décor, and realistic looking guns. There used to be arcades in the malls, not anymore. But this isn’t a store for young children (at least, I hope not). It’s just a fun and game shop at the heart of the mall to practice your targeting skills. What does it say about our society?

The Disney store is getting bigger. T-Mobile has a larger space. A new game shop popped up. Not that surprising since videogames are definitely popular. Some of my old favorites survived, like Charlotte Russe. The Apple store is not going anywhere soon. There was a line in front of it, hours before opening time.
 


In a clothing store window, I saw a pair of jeans with wide bell bottoms, like the ones I used to wear in the sixties. It was presented as the “brand new” style of jeans. Oookaaay… new? Really? Like the brand-new revolutionary way to remove your makeup with this fantastic and totally new product called witch-hazel? For real? Don’t laugh it was a big commercial on TV. Then, the original company that had launched witch-hazel a long time ago did a commercial of their own, advertising selling it for over 150 years. I guess young advertisers should research the history of the products they promote.


A Pangaea Dinosaur Grill in the food court. First, I thought it was a Halloween feature, but no. It’s a true food court franchise. With realistic dinosaur head sticking out of the serving counter, and a dedicated line for the kids to take selfies with the dinosaur head. I’m sure they love it. Very smart way to attract customers.


A Sunglass Hut Ray-Ban window, advertising first generation smart glasses that can film and record and transmit or upload everything you see to Facebook. Spy technology? Or an obsession to record every minutia of our lives?

Do you see a trend emerging? You are right. Here is the cherry on the cake.


There also was a new SELFIE STORE. I was curious. It’s a store where, for as low as $18, you may use one of their photography booths and cubicles to take your own selfies. The small cubicles offer different color backgrounds and settings to choose from, and a photo friendly lighting. Having your picture taken at the mall just took a completely different meaning. The last time I did it, the trend was glamor shots… but I’m dating myself. Oh well…

Other than that, I had my exercise. Life is never boring.

For out of this world entertainment, read my award-winning sci-fi novels with lots of action and romance. Find all the links on my website and retailer pages below.

Vijaya Schartz, author
Strong Heroines, Brave Heroes, cats

Tuesday, April 14, 2020

Writing in a changed world...by Sheila Claydon



In my book Miss Locatelli, Arabella has to up her game very swiftly to help save the family jewellery business when her grandfather becomes gravely ill. I wonder how many of us will have to step in to do something similar, if not as dramatic, as Covid 19 continues to sweep across the globe. 

Certainly here, where I live in the North West of the UK, many people are already working very differently as they search for ways to keep their businesses going. Local stores that once could rely on the footfall of regular customers for income, have introduced  delivery services. Yoga and Pilates teachers now stream classes online. Childcare nurseries and pre-schools are doing the same with singalongs and fun activities. Bridge clubs are playing online, and, for the less experienced, also providing lessons. All banking is done online and doctors are carrying out most of their consultations online, except to the very vulnerable. Restaurants are now delivering meals to those people isolated at home and providing takeaway for others. Taxi drivers are delivering food. Shop assistants from high end department stores are stacking shelves in supermarkets, while security men have moved from nightclubs to the supermarket carparks to ensure that everyone follows the strict social distancing rules imposed on us all.

Of course we adapt and one of the British ways of adapting is to resort to gallows humour, so dark jokes abound, as do amusing home made videos of whole families singing coronavirus themed songs to well known tunes. And we are surprisingly obedient. Very few people are flouting the guidelines put in place by government as it tries its best to manage the pandemic. Instead we cross the path when we see neighbours approaching on our daily dog walk, and conduct our conversations across a 2-3 meter gap. We socialise online too. Nearly everyone I know speaks to friends and family daily, mostly on Skype or similar, and share meals and drinks across the ether as they chat. My own granddaughter will be 18 next week and plans are already in place for an online all day party where family and friends can check in at any time on a digital platform that will allow them to speak to one another as well as the birthday girl. It won't be the same, but it will still be fun, and thanks to the wonderful delivery drivers who have kept working throughout, she has a lot of presents to open too.

There are so many other ways in which we are all adapting, from downloading newspapers online  instead of looking forward to the ubiquitous daily delivery that was so much part of British life, to young families spending a lot more time with their children, and throughout it all we wonder what will happen when this is all over. Will we revert to our old ways or will some things have changed forever? Only time will tell but I do have a separate question of my own.

Will books change? Will writers find that they are adapting their stories to an altered existence. We have all read stories written in the past century that appear very outdated, where the characters appear less than realistic in both their attitudes and speech. Neither historical fiction nor contemporary, they no longer seem to fit our mindset. Of course fantasy and futuristic novels will still resonate but what about family sagas, contemporary fiction, even crime novels. How will the global pandemic affect them? Will writers be able to produce stories that ignore our changed world...should they? It's a philosophical question that only time can answer.

In the meantime, stay safe everyone.

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