1.DO have a website. First and foremost, if you are an author, in today’s internet based consumer economy, you need an author website. You don’t have to be especially tech savvy or rich to have a website. True, you could pay someone to design and maintain your website. Nothing wrong with that. But if you can’t afford that option (and let’s face it starting out, who really can?), then there are other options. Go to a website provider with templates offered. Use a blog as your website. It doesn’t even have to be perfect – just functional and most of all, provide information about your books and where to find them.
3.DO have information about your books on your website! This one may seem simple, but you would not believe the number of author websites I have gone to which don’t even have blurbs for the books. Just an excerpt. Excerpts are nice and all, but unless I know what the book is actually about, it probably isn’t going to sell me on it. Because let’s face it, it could be the sexiest scene I have ever read, but unless I know that it isn’t a genre that I have learned by experience I generally am disappointed in, I probably still won’t make the purchase.
4.DO update your website. Again, it may seem simple, but I have seen websites that are sadly out of date time and time again. If you don’t have any books in the works to mention, that is one thing. But when Amazon is recommending your upcoming book to me, and I go to your website and find that you haven’t updated it in two years despite having had three books come out in the meantime, I am going to wonder what is going on. Do you not want me to visit your website and find out what you have coming out for me to buy? As a reader I shouldn't have to hunt down information on your releases – you should be providing it to me.
Well, that in a nutshell, is what I consider the Top 5 most important things on an author website.