Hootsuite vs. Buffer—What is the Best Social Media Management App for 2016?
As we (or at least I) have discovered that managing a (my) “mini-social media empire” can be a bit of a mess.
So what makes up Connie’s mini-social media empire? you ask.
• Website (www.novelsbyconnievines.com)
• A Weblog (http://connievines.blogspot.com/)
• Twitter (https://twitter.com/connie_vines)
• Author Facebook Page (https://www.facebook.com/AuthorConnieVines/)
• Good Reads Page (https://www.goodreads.com/author/show/205731.Connie_Vines)
• Cold Coffee Press (http://www.coldcoffeepress.com/connie-vines/)
• Google + (https://plus.google.com/110488573394262216964/posts)
• Instagram (https://www.instagram.com/gothicnovelist/)
• Pinterest (https://www.pinterest.com/novelsbyconniev/)
Is there more? Of course. I guest blog at additional sites for book promo and name recognition (for myself and BWL). I also have my book trailers, podcasts (under construction), promos via CTR, RST, Manic Readers, etc.
Obviously, I was happy to discover that specialized tools have been developed to aid in management.
Of course, Twitter, is still one of the most powerful media tools. Hootsuite and Buffer are two applications that are designed to present a neat interface with social media.
While Hootsuite and Buffer both have similar primary functions; they allow you to manage posts to social media websites by cross-posting at a specific time, thus allowing you to hit the key ‘read time’ of followers/trenders. Both offer tools to interpret data such as views, click-through links (other customizable tasks are available at additional cost).
Buffer’s main focus is on Twitter. While Twitter is a great social media there is a 160-character limit. Buffer’s claim is for smaller business with less of a focus on profits.
I use the FREE Hootsuite account which allows me to manage up to 3 Social networks. Since I am able to advance schedule both my social media announcements via Hootsuite and blog posts via Blogger, it’s frees up my 8:00 PM – 11:30 PM time for my writing.
Positive reviews for Hootsuite 2016 can be found at: www.webmasterwarriors.com/hootsuite-review/
Hootsuite Alternatives:
Buffer
SproutSocial
Viralheat
TweetDeck
Sprinklr
SocialPilot
SocialOomph
SendSocial Media
I have zero personal knowledge of these programs. However, Tweetdeck looks promising and is FREE. However, since I already use Twitter, I don’t really see the point of this program.
Writers, are there other social media programs that work for you?
Readers, what is your personal favorite way of connecting with authors? Is there a social network you really, really like? Snapchat? Vine? Wanelo? Slack? Blab?
Please post comments. I’ll try out the new social media app that readers like and use on a daily (or nearly daily) basis.
Happy Reading,
Connie Vines
