Books We Love Insider Blog: 2022 Update to My Story by J.Q. Rose

Arranging a Dream: a Memoir by J. Q. Rose
Click here to find JQ's books at BWL Publishing

Hello and welcome to the BWL Publishing Author Insiders Blog.

in January 2021, BWL Publishing released my memoir, Arranging a Dream: A Memoir. In 2022, there is more to the story.

What is the story?

Arranging a Dream: A Memoir
by J.Q. Rose

From the back of the book:

In 1975, budding entrepreneurs Ted and Janet purchase a floral shop and greenhouses where they plan to grow their dream. Leaving friends and family behind in Illinois and losing the security of two paychecks, they transplant themselves, their one-year-old daughter, and all their belongings to Fremont, Michigan, where they know no one.

Will the retiring business owners nurture Ted and Janet as they struggle to develop a blooming business, or will they desert the inexperienced young couple to wither and die in their new environment?

Most of all, can Ted and Janet grow together as they cultivate a loving marriage, juggle parenting with work and root a thriving business?

Follow Ted and Janet's inspiring story, filled with the joy, triumphs, and obstacles and failures experienced by these blossoming entrepreneurs as they travel the turbulent path of turning dreams into reality.

A snapshot of the flower shop on the first day we saw it in July 1975

We purchased the shop and greenhouse operation and lived out our dream to be entrepreneurs. It was a risky chance, but we were young and innocent enough not to know what we faced in the world of business.

I remember how thrilled I was when we decided to become shop owners. I remember how frightened I was to move away from Central Illinois where we had a team of supporters in our family and friends and the security of two paychecks.

The small town in West Michigan was filled with strangers. We knew nothing about the retiring owners. We had to trust and pray they were good people.

Sara, Easter 1976
16 months old

The most difficult time for me was, after nursing my baby girl for nearly a year, I had to give her up to a daycare worker whom I did not know in order for me to work full time at the shop.

But, come to find out, Jackie, the sweet woman who took care of Sara, was the perfect person to care for her.

SPOILER AHEAD:

We sold the business on March 1, 1995. You can imagine a lot transpired during those 19-plus years of working as business owners.

In 1982, we purchased property about two blocks from the original chalet-style flower shop and greenhouses and erected three greenhouses, each 50' x 150', for growing plants to keep up with the demand from our customers and to house a garden center. In 1986, we opened our new flower shop and garden center facility which was attached to the greenhouses.

The floral shop, garden center and greenhouses in one location
1988

Imagining the building that was going to be our new flower shop and garden center was one thing, but planning and building it were another. Dreaming of it was thrilling. Building it was frustrating when we couldn't get the builders to show up and get it done as quickly as we wanted to! Decorating the interior and ordering inventory, moving in...all those things and more were exciting and scary all at once. Figuring out how the design room should be set up, managing the shelving for the shop and garden center, decisions on how to create welcoming, but efficient spaces, were just a few of the responsibilities.

We celebrated our new facilities with the community with a grand opening in November 1986. That day and the excitement of our customers and visitors still swirls in my memory as one of the best days at the flower shop.

The plans for the new facility were birthed during a lunch date. Here's the excerpt from Chapter 29, Another Move, Arranging a Dream: A Memoir.

Within one year of occupying the new location, we were fed up with running back and forth between the shop and greenhouses in two locations and frustrated with the insufficient space in the design room, coolers, storage areas in the chalet building. We decided in 1985 to build an expansive flower shop with a garden center at the new greenhouse location.

We brainstormed on the place to locate the building on the property, but nothing clicked until we met with our beloved salesman, “Ugly Fred.” He called himself that memorable name to distinguish him from other salesmen. When Fred started calling on us, we liked the tall, white-haired Dutchman. He had experience owning a hardware store, and he shared helpful tips on selecting and displaying products our customers needed. Interacting with him through the planning and setting up of the products, he grew to become our trusted friend and mentor.

At one of those lunch meetings at Samuel’s Restaurant, which seemed to be our home away from home, we discussed the idea of moving the shop to the greenhouse property.

“That makes sense to me,” he said. He grabbed a pen from his shirt pocket and began sketching a drawing on a clean, white paper napkin.

“You can place the shop here.” He pointed to his drawing with the building out front and to the side of the greenhouses.

“That would make room for a large area for the entrance and parking.” Ted’s eyes shone with excitement.

“See, place a door into the greenhouses on this side, a door on the east side into the garden center.” Fred sketched in the doors.

“And the entire front of the building would be the gift shop,” I announced.

Fast and furious came more ideas for storage areas, work areas, delivery space. God bless Ugly Fred and his napkin drawing. I wish I had saved it.

At the ground-breaking ceremony in front of the greenhouses, we invited Fred to be in the photo taken by the Fremont Times Indicator for an article on the beginning construction of the flower shop. Our daughters, Ted and I, Ken Frens, Fred and his boss at Mollema Wholesalers, and building contractor Harold Smith smile brightly in the photo captured by the photographer. What an exciting time to see the shop take form and become a reality.

Now, the rest of the story in 2022:

The owners who originally purchased the shop in 1995 are still in business, however, they sold the shop and property to Aldis grocery store last month. Aldis will bring in the wrecking ball soon to knock down that building whose blueprint was first hand-drawn on a white paper napkin. Soon, our beloved facility will be a pile of rubble, then disappear into a landfill. All the evidence that the shop ever existed will be gone. I'm a bit melancholy about that, even if I haven't been working in the shop for 27 years.

I am glad I have wonderful memories of the times and photos of that era of my life because there is no longer any physical proof of those times. The original chalet building was knocked down several years ago. Only a grassy lot with a For Sale sign remains where the old shop was located.

Thank goodness, I have the memoir that leaves our legacy stories for our family and friends and future generations to read and learn about how we made our dream come true. It is a testimony to others to know that dreams can come true.

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My message to you is to consider jotting down memories for your family. Or record them using your phone. Your story could be an important piece to encourage others.