To learn more about Nancy's books please click the cover above. Dead Dogs Talk is Book 2 of The Alberta Adventures and a worthy addition to Wild Horse Rescue. Now in pre-release.
What is a Pitch?
A pitch is short, concise presentation which can be given in person, over the phone, via Zoom, other similar platform, or in an email. Very rarely are pitches sent by snail mail anymore. The content introduces your story idea, the genre and word count. If given in person in a formal situation such as a writers conference or an in person meeting with an agent or editor you should have a hard copy to leave with them. All formal pitches should include your contact information.
Why should you pitch?
If you want to sell your story, you need to have a way to get the agent or editor interested. In order to be published traditionally or be represented by an agent you need to be able to give them a quick concise bit of information that will enable them to ascertain if what you are offering fits with their current requirements.
When Should you Pitch?
Now this is the sixty-million-dollar question.
The manuscript must be complete and polished before you even consider pitching.
Your manuscript should not only be completed, it should have been read by new eyes in the form of beta readers. These fresh eyes will pick up things the author misses. For example: time line issues, consistency of names or locations and spellings of names etc.
Then, before you consider pitching, the manuscript should be edited to the nth degree. You need to hire a good editor for this. No author can edit their own work successfully.
The presence of spelling errors, words used in the wrong context, missing quotation marks etc. indicate to the agent or acquisition editor that the author is either lazy or very inexperienced. Neither impression is going to get an offer of contract if indeed the author gets far.
You need to be prepared to produce your polished manuscript upon request. Nothing will turn the agent or editor off quicker than to go through the pitch process, ask for a part or full manuscript and discover that the manuscript in question is incomplete or ‘still with the editor’.
Do you need more than one pitch format?
Yes, for sure.
What if you run into your dream agent or acquisition editor in the elevator or God forbid the bathroom? You have a very limited amount of time to say “Hi, I’m so and so, I’ve been wanting to meet you. I have a
Your pitch in this instance should be a very short summary of what makes your book:
Unique
Striking
Fresh
Compelling
That’s the famous Elevator Pitch.
Do’s:
Write your pitch out. As many times as it takes to fine tune it.
Practice this pitch until you can recite it word perfect in 30 or 40 seconds. You will sound polished, confident and professional.
Be polite.
Be succinct and brief. Twenty words is perfect and certainly no more than fifty words.
Do remove everything from your book description except that part that most interests the reader.
Fox example: Harry Potter Orphan boy with magical powers goes to school for wizards.
Do smile.
Be pleasant- agents and editors are human- speak as you would to a casual friend. Not too familiar but not like you’re overwhelmed.
Do respect their personal space. It’s fine to be passionate about your work, but don’t get too close and invade their personal space.
Don’ts:
Don’t get wordy and longwinded - they will check out.
Don’t be pushy even a bit. It’s okay to be passionate but no one is comfortable caught in a confined space with someone who is clearly giving you the hard sell.
Don’t linger, or follow them off the elevator or out of the bathroom still pitching.
Don’t be flippant. Respect their attention and time they are giving you.
Don’t be touchy-feely. It’s fine to offer a hand shake (although not in these Covid-19 times) but no touching their arm to make a point.
You don’t need to explain all the granular aspects of your story line. You just want this Important Person to say, “Hey, that sounds interesting. Tell me more.”
The Formal In Person Pitch at a Conference.
In this instance you have a bit more time than the Elevator Pitch. Usually there is a ten or fifteen minute window scheduled for each pitch.
Create your pitch and revise it until it is clear, concise, to the point, polished and most important geared to hook the person’s interest you are pitching to. You’re fishing for that “Please tell me more” response and a request for either a part or full manuscript.
Once you’ve polished your pitch practice it. Practice in front of a mirror, practice on your friend or writers group, practice on your partner. Practice until you can recite it in your sleep. Be ready for any questions the agent or acquisition editor might ask. Be ready to sell yourself, have a concise answer in the back of your mind or questions like: Do you have anything published? If yes, be ready to answer if you are self or traditionally published. Don’t reel off along list of publications if you have them, stay succinct. “I have twelve novels published by
The agent/editor will know your name, but introduce yourself anyway when/as you sit down.
Remember to meet the agent/editor’s gaze without being too intense.
Smile.
Give your pitch- which should be short enough to allow time for the agent/editor to ask questions and for you to answer.
Exhibit an understanding of how the publishing business works, be familiar with the books and authors that the agent/editor you are pitching too and be able to mention them should the topic come up.
Be ready to discuss your marketing platform if the agent/editor is interested in asking about it. The same with your online presence and social media presence.
Regardless of the outcome of the pitch, be polite and thank the agent/editor as you take your leave. You never know when you might run across this same agent/editor in the future. Just because this pitch might not have been successful doesn’t mean a future pitch won’t be.
A point to remember: Agents/editors talk to each other. If you make a bad first impression with one agent/editor, it stands to reason they might remember that if another agent/editor mentions your name or a pitch you delivered to them in a positive light. If the first agent/editor shares their less than positive first impressions of you it will colour the second agent/editor’s opinion and might be the deciding factor in you receiving a request to submit or not.
The Formal Written Pitch- either via electronic means or snail mail.
This one is a bit less nerve wracking for the author. No face to face meeting where nerves can get the best of you. However, this also means everything you put before the agent/editor had better be letter perfect.
Your entire formal pitch or query should be one page. No longer. Agents and editors get multiple emails and hard copy pitch/queries. You need to get their attention and keep it quickly. Cardinal rule: Don’t be boring.
If you are querying different agents/editors then make sure when you copy and paste that you have the name and company right. No spelling errors, especially in a person’s name. perfect grammar and formatting.
You will need your pitch and a cover letter. You can combine the two as long as you are careful not to get too carried away.
Your cover letter should make it clear you are serious about writing and are passionate about it, that you are not seeing dollar signs flashing. If you are pitching your first novel but are working on a another that’s a good thing to include, so the agent/editor knows your not that one hit wonder ( or hope to be one hit wonder) and you’re in this for the long haul. Briefly list any contests, competitions you’ve entered, any articles published in magazines. What kind of networking you’ve done, attending writers festivals or conference, writing courses you’ve taken. Show them you are serious about writing as a business.
Make sure your pitch/query/manuscript conforms to the agent/editor’s requirements. For example if the information states TNR 12pt don’t send your manuscript in Calibri 10pt. Should it be double spaced, 1.5 or single spaced? Please don’t use hard tabs for indents, you can format your manuscript in Word to automatically indent. Failure to adhere to requested requirements is an immediate turn off to the person you are trying to impress.
Know the nuts and bolts of your work- be able to provide the basics in a few short lines- similar to the Elevator Pitch.
Exhibit an understanding of how the publishing business works, be familiar with the books and authors that the agent/editor you are pitching too and be able to mention them should the topic come up.
Your job is to sell yourself and your work.
Please don’t be flippant or attempt to be humorous. This is hopefully going to be a professional relationship, start as you mean to go forward. Don’t send pictures of your dog, or your kids, don’t send ‘presents’, no matter how innocent.
Do outline a marketing strategy and provide an overview of it. Please be sure you have one. That’s a whole other topic I’m not going to cover here.
Include information on your website, social media presence and any other information that would make you and your work more saleable. That might include education or professional contacts pertinent to the topic or genre of the work you are offering.
Be sure the work you are offering is consistent with what the agent/editor is interested in.
This is a job interview in a sense. Any sloppiness indicates to the person you are trying to impress that you are not someone who pays attention to detail, which in turn implies your work may be full of the same issues. If you display a lack of attention to detail in the all important initial contact it would follow that you are not a competent self-editor which is important. Not to say that you won’t need an editor, but as an agent or editor, you want to be confident the author is going to present you with a pretty clean and tight manuscript.
The hardest part of this pitch is the waiting. There most likely will not be a quick response. It will depend on a number of things, including how many submission emails are in the agent/editor’s inbox, along with whatever else they may be working on.
Make sure you read their website and take note of any expected response times that might be noted there. For example the agent/editor may indicate it may be 3 months, or six months for a reply. If that is the case, don’t email or contact them before that time is up. If after the specified time has elapsed, you can send a polite brief email asking for an update. Don’t nag, don’t bug, above all don’t be pushy.
Your Bio
Something else I should mention is the importance of a good author bio. You want to highlight your writing cred, past publications, awards won, competitions entered. You can include a bit of personal info, but don’t dwell on it. We don’t need to know your dog(s)’ names, or kids names. Keep it short and to the point and then you can include a bibliography below the short bio if needed or asked for.
I’ve whittled mine down over time. I was recently asked for one that was 50 words MAX.
This one was targeted for the editor of a poetry anthology in answer to a call for submission, so I removed anything that wasn’t pertinent to this particular instance.
Nancy lives near Balzac, Alberta. She has publishing credits in poetry, fiction and non-fiction. Her work is included in Tamaracks Canadian Poetry for the 21st Century, Vistas of the West Anthology and by the University of Holguin Cuba in their Canada Cuba Literary Alliance (CCLA) program.
The earlier version was a bit longer and covers more info, but the anthology editor probably doesn’t care that I also facilitate workshops. And he specified a bio of 50 words or under, so you have to be able to cut to the quick without losing the information pertinent to this situation.
Nancy lives near Balzac, Alberta with her husband and various critters. She is a member of the Writers Guild of Alberta. Nancy has presented at the Surrey International Writers Conference, at the Writers Guild of Alberta Conference, When Words Collide and Word on the Lake. She has publishing credits in poetry, fiction and non-fiction. Recently her work has been included in Tamaracks Canadian Poetry for the 21st Century and Vistas of the West Anthology of Poetry. Her poetry is also being included by the University of Holguin Cuba in their Canada Cuba Literary Alliance (CCLA) program. Her latest book Dead Dogs Talk will release in September 2020.
A Good Pitch
If in person- arrives on time-
Is targeted to the requirements of the agent/editor being pitched to
Is practiced and delivered confidently and professionally- if delivered in person
If by electronic means- copy sent to agent/editor is clean. Addressed to the correct person who’s name is spelled right. Copy is clear of spelling and grammatical errors and adheres to all submission guidelines.
Provides contact info clearly and easily found- you’d think this should be obvious, but you’d be surprised.
Gives a concise and succinct idea of what the work being pitched is about- the essence of your work, no long convoluted explanations-
Know what genre your work is- pick the ONE that most fits your work even if there are sub-genres involved
Gives an overview of your experience as a writer/author- publishing history- speaks intelligently about the publishing industry as a whole
Very brief overview of your marketing plans for the work at hand- social media/online presence
Wraps up in a timely and professional manner. Pitcher thanks the agent/editor for their attention etc
If in person- hand over your business card just before you leave.
A Bad Pitch
If in person- arrives late
Is not targeted to the requirements of the agent/editor- genre, word count, formatting
Is clearly not polished or practiced- fumbling for words- inability to answer questions
Inability to answer simple questions- i.e. What genre is your book? What is your word count?
Answers not straight and to the point, rambling on off topic or becoming too involved and convoluted to follow easily.
Uses unprofessional language and/or body language
Pitcher is abrupt or offhand or worse- defensive if hearing something they’d rather not
Going over the allotted time
Forgetting to say thank you and leaving gracefully
Failure to leave contact info- business card is best
Rudeness even if unintended- be aware of your body language and the tone of your words and how they are delivered.
If delivered by electronic means:
Addressed to wrong agent/editor OR name spelled wrong
Copy is not formatted to submission guidelines
Not carefully proof read- spelling and grammatical errors
Does not provide contact information OR it is hard to find
Does not provide some idea of author’s experience
No mention of any marketing strategy or social media/online presence
Rudeness- even if not intended- be aware of the tone of your words.
Incorrectly formatted
Genre not stated or clear
Until next month, stay well and happy.
Nancy www.nancymbell.ca
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