Showing posts with label swim team. Show all posts
Showing posts with label swim team. Show all posts

Wednesday, April 8, 2026

Outside-the-Box Promotion by J. S. Marlo

 



Wide of the Mark
(Click here to buy)




   
 

  

To buy any of my books, visit



Today, I want to talk about promotion. There isn't a day that goes by that I don't receive an email titled: We want to promote your book... Want some help promoting your book... Enhance your book promotion with... 

The price is never listed in the emails. You have to go on their websites and scroll to find out how much they charge, and when I say they, I mean whoever is behind the website in some obscure corner of the globe. And they usually charge a hefty sum.

There are legitimate sites that do promotion, but they all seem saturated with books, so where is an author supposed to promote?

Some do book signings, and fairs, and conferences, but these aren't always feasible options in small or remote towns.




My eleven-year-old granddaughter, who lives five minutes away from me, is a competitive swimmer and a rep team hockey player. Every season, she is required to secure sponsorships for both teams. So, this year, I decided to try something different. 
I sponsored her swim team!

As a sponsor, my logo is featured on the swim team website, and during local swim competitions, for the entire season (Sept 2025 to Aug 2026). I'm hoping it will pique people's curiosity, generate foot traffic on my website, and since I'm a local author, maybe new readers.

Time will tell if it's an effective promotion, but since I'm also getting a thank you photo of my swimmer, it's a win-win in my book.

Happy Reading! 

Hugs!

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