By Michelle Lee
BWL Art Director
“And so it begins …”
Just where does a cover begin? To some degree, it starts in a place that I
have no way to touch – within the author’s imagination. Authors will have some kind of ideas of what their
characters, settings, etc look like – and they do their best to get it across
within their story. Some authors will
even have an idea on mind of what their perfect cover will end up looking like.
So the first step (that involves me) is a way for an author
to get those ideas across to me, so that I can try to bring it to life.
Now in an ideal world, I would have time to read each and
every story two or three times before I start working on a cover, so that I
know all the ins and outs of the story.
Unfortunately, I don’t even have the time to read the story once before
working on the cover.
So instead, I work from something called a cover art form,
or CAF. Basically, it is a form that
author’s fill out, that takes their story and boils it down to character
details, and pivotal settings/scenes.
Each publisher has their own CAF …
I am an artist who likes details. Lots of details … and options. I am a big fan of options. I like it when authors suggest a couple of different
ways the cover could go and still be something they are proud of.
Because, that is what ultimately I am trying to create – a
cover that the author is proud to have marketing their book.
So a CAF askes for the most crucial elements of a
story. What kinds of things are
those? I am including various questions from various CAF's that I have used, all of which I feel am important.
First of all, I need to know what genre line I am dealing
with. Mysteries/Suspense/Thrillers will
have a lot different style of cover from a Romance. For example, let’s look at two books by the
same author.
Just by looking at the covers, you can tell which cover is
for a romance … and which is not.
And despite being close in genres, a romance will often
differ from a Spice line book, since the Spice line tends to be erotic
romances. Although, that is not always
the case – some Spice books will still have a softer cover. But some won’t.
In this case, I bet you can tell which is which.
Next are details of the book itself …
The full title
The author’s name
Series title, if applicable
Then we get into the details of the book itself … and
different publishers use different forms/questions. Some of them that I have worked with are:
* Tone (in other words, is it dark, humorous,
colloquial):
* Specific Genre
(contemporary romance, urban fantasy, etc.):
* Setting (time period AND location):
* Pivotal
scene(s):
* Scenes or settings
that are integral to the story:
* Give us a brief synopsis of the book: (This means, literally, a paragraph or two.
The purpose is to give the artist a feel for the action and tone. No more than
150 words.)
* Provide the blurb for this book:
From there, we move on to what could easily be the longest
section of the CAF, depending upon the story itself. The section where the author has to work the
hardest – because it is the most crucial, and all that I have to work from to
create the cover. Some of the various
questions I have asked are:
* Mood (anything that might help set the feel of the
cover):
* Colors (those you want and those you absolutely do
not want):
* Objects that
are part of the storyline that you might like to see on the cover:
* Main Characters: Most
covers WILL have a person or couple on it.
Make sure to provide information for
each pivotal character.
- Hair Color:
- Eye Color:
- Build:
- Style of Dress (give at least two
examples):
- Additional Information (be sure to include any tattoos or piercing,
facial hair, etc that are mentioned about the character):
* If there is
something you specifically do not want on the cover state it here. This is your
chance to speak up – PLEASE use it.
If asked what the most important detail is, I would have to say eye color. Why? Because it is the most often overlooked detail when images are selected. I've had it happen often that an author will find an image that fits their character to a T, from the hair to the clothes. And then come to realize that the image has blue eyes and the character has brown.
Luckily, eye color is a fairly easy fix. If I had to suggest which to find images based on, I say go with exact hair color, and let me change the eye color. Because hair color is a pain to change, and have look realistic. But eyes are fairly simple.
After that, we look at fonts. A lot can be conveyed by a font, and it is my
job to make sure that each font matches the cover I created, the genre of the
book, and most importantly the book itself.
For example, I wouldn’t use a loopy lasso looking font on a serious
thriller. But I might use it on a fun,
and whimsical contemporary romance about a woman roping her perfect man – a
cowboy. Conversely, I might use a stark,
simple font with sharp lines and pointed tips if the book were a dark vampire
romance.
Now, some authors have fonts that are used on all of their
books, and they like it that way. Others
don’t mind something different each time.
So that has to be taken into consideration too. So authors normally have a chance in the CAF to
weigh in on the fonts …
Generally, the last part of the CAF directs authors to look
at previously created covers for their publication house, and even covers created
for other publishers by the house artists, to give a suggestions of styles, colors,
look and feel.
For example, if an author says they like this cover By Shirley Martin.
What this tells me is that they like a sexy cover with clean,
bold lines. Nothing too busy. But still has some soft elements – namely the
red silk along the side.
What about the
following cover by Rita Karnopp?
At first glance, this is also a fairly straightforward
cover, until you start to look closer.
The woman is a bold focus point, but it isn’t as simple as it
seems. The background is stark black and
white, suggesting at grittiness. You
also can’t quite make out what the background is, but you can kind of see hints
of rocks, trees and water, so it is outside.
Along the bottom, is a man on a horse, in silhouette. And it is balanced by the dreamcatcher with
the author’s initials in it.
So it is a relatively busy cover, with a lot to say. If an author suggests this cover – it could
be for the colors, and the play of softness and starkness. Or it could be because of the way numerous
elements of the story are blended together.
What about when both ideas need to be blended together? Something a little bit busy, but sexy!
Then you have something like Ann Cory’s Unladylike
Behavior. It has a lot of elements, the
castle, the pearls, the roses, and the women.
Obviously, the woman the focus, but they the cover overall is soft and
sexy, and very feminine. And notice the
roses aren’t quite normal – that is because there is a silk sheet laid over
them, and faded in. The castle has mist
around it, in a soft pink to match the roses.
The roses, by the way, are colored to match the lipstick of the two
women.
So if an author suggests this cover, I know we are looking
at soft, sexy, and yet it can convey numerous elements of the story.
I definitely like when authors mention covers that they like
elements of, even if it isn’t my work.
Makes things easier …
Now if you are interested in looking at my cover portfolio,
it can be found HERE.
http://eroticdesign.eroticpen.net I feel I must mention, some of my covers are
for erotic romances … so some may be very sexy, and rather hot! You’ve been warned. : )
So that, in a nutshell, a cover art form.
I hope that you have enjoyed this brief glimpse into what
goes on for me in creating a cover.
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