The Value of Blogging - Janet Lane Walters #Blogging #Promotion

The Value of Blogging

 

It’s all about promotion and there are many ways to get your name out there but a lot of them are expensive. Sure you can promote on Twitter and some of the other frees sites but think of the chances someone will see the post about your new release or your back list books. I’ve found blogging is a great way to go.  At present I have three blogs where I post at least once a month. My own, I do every day but I also promote other people there as well. It’s fun meeting new authors and while I might not read all of their books, I’ve found several new authors to read this way. The Books We Love Blog is one of my regular beats as is Sweet and Spicy Divas. Then once a month, I post on another blog. Usually on Marketing For Romance there are opportunities for blog appearances. Now this may seem like a lot but it takes me not long and that’s because I keep the blog posts short. I once read that if they’re over five minutes people won’t read them. Sometimes mine are longer but these are excerpts.

Another opportunity for getting out there is to do the monthly BookHooks on MFRW. This brings more exposure and perhaps a sale or two. This is a blog hop and I let my twitter followers and my followers on Facebook know about my appearances.

I also try to visit the blogs where my friends have been interviewed or featured in another way and leave a comment. I always learn something when I read the blog posts. I also know a little bit of feedback helps boost an author’s spirits. If I’m featured on someone else’s blog, I promote my appearance on the day of the event. Also I try to go in for a few days after the posting and read the comments and give a thanks.

So if you have a chance to blog somewhere, do it. And if you have a blog, think about opening it to other authors. I know some of you do. The trick these days to selling books seems to be exposure.