The Value of Blogging - Janet Lane Walters #Blogging #Promotion

The Value of Blogging

 

It’s all about promotion and there are many ways to get your name out there but a lot of them are expensive. Sure you can promote on Twitter and some of the other frees sites but think of the chances someone will see the post about your new release or your back list books. I’ve found blogging is a great way to go.  At present I have three blogs where I post at least once a month. My own, I do every day but I also promote other people there as well. It’s fun meeting new authors and while I might not read all of their books, I’ve found several new authors to read this way. The Books We Love Blog is one of my regular beats as is Sweet and Spicy Divas. Then once a month, I post on another blog. Usually on Marketing For Romance there are opportunities for blog appearances. Now this may seem like a lot but it takes me not long and that’s because I keep the blog posts short. I once read that if they’re over five minutes people won’t read them. Sometimes mine are longer but these are excerpts.

Another opportunity for getting out there is to do the monthly BookHooks on MFRW. This brings more exposure and perhaps a sale or two. This is a blog hop and I let my twitter followers and my followers on Facebook know about my appearances.

I also try to visit the blogs where my friends have been interviewed or featured in another way and leave a comment. I always learn something when I read the blog posts. I also know a little bit of feedback helps boost an author’s spirits. If I’m featured on someone else’s blog, I promote my appearance on the day of the event. Also I try to go in for a few days after the posting and read the comments and give a thanks.

So if you have a chance to blog somewhere, do it. And if you have a blog, think about opening it to other authors. I know some of you do. The trick these days to selling books seems to be exposure.

It Was A Dark And Stormy Night by Tia Dani

                                                          Call Down the Darkness

"Hey, Tia. We need to get back on track. We missed our July blog at Inside Book We Love."

"Oh, dear." Tia frowned. "I remember writing something about our dads."

Dani nodded: "Yes, that was for Father's Day."

"Oh-oh." Tia glanced at her blank monitor. "I think we're really behind."

"Ya, think?" Dani said in her usual snarky tone that generally sent Tia off into a peal of laughter.

(Laughter echoed around Tia's office for several minutes.)

"Seriously, Dani. We really need to come up with a blog topic."

"Definitely. Okay, let's do it. And here's a vow we can take." Dani held up her hand. "We, Tia Dani, are committed to blog faithfully, whether it be raining, sleeting, snowing—"

"Wait! Wait..." Tia turned to look at her. "We live in Arizona and its August. I doubt we'll have to deal with sleet or snow. Actually, I'd love some rain, but really, when have we had to battle with the elements instead of writing?"

Dani let out a long sigh. "I don't care then. What do you want our vow to be?"
"Hmm...Okay. How about this? We commit faithfully to blog regularly whether there are persnickety Internet problems—"

"Persnickety?" Dani laughed. "Now that's a word one doesn't hear every day."

"Hush, now. I'm thinking." Tia drummed her fingers next to her keyboard. "Besides, I like persnickety...it has character. So, don't interrupt me. I've got more to add to this vow."

Dani waved her hand. "Add away, dear Tia."

Tia began to type furiously. "Whether there be persnickety Internet problems, cranky computers and—"

Brrrring, brringgg

Dani jumped up. "Hold that thought. Gotta answer my phone. Hello?"

Oh, great. Tia thought. This will take a while. Every time I get a great idea, her phone has to ring. "I'm going to the bathroom."

(Ten minutes later Tia is rummaging through her cupboard for something to snack on.)

Entering the kitchen, Dani shoved the phone into her back pocket. "So, what were we saying?"

"I forgot. Here, you want some potato chips?" Tia tossed a freshly opened bag onto the kitchen counter. "I'm hungry."

"Of course. You have to ask?" Dani dipped her hand into the bag and pulled a handful of chips. "You know...I had an idea for a story last night. You want to hear about it?"

"Sure." Tia scooted out one of the bar stools and hopped onto it.

Dani grabbed the other stool. "It's another paranormal. But nothing like we normally write?"

"Really?" Tia looked at her with eyebrows raised. "Since when have we ever done anything normal?"

"That's true. Every story we come up with has a tendency to take on its own life." Dani reached for another round of chips. "Anyway, here's the idea. Three women own a book store and the hero comes in as an author, who's researching werewolf stories."

"Why?" Tia munched several chips at once.

"Why what?"

"Why three women? Which one of them is going to be the heroine?"

"I don't care." Dani brushed potato chip crumbs from the front of her black T-shirt. "Besides, what does it matter who's to be the heroine? I'm just telling you my idea for a story. We can iron out the fine details later."

Tia shook her head. "I don't know. What about the hero? Why did he come to that particular book store? You know the rule. In romantic fiction, coincidences aren't supposed to just happen."

"Tia!" Another long drawn out sigh followed Dani's exclamation. "Turn off that analytical brain of yours and just listen to me. I'm telling you my idea, not the whole bloody story."

"bloody…oooh…that's right. How awesome. A bloody werewolf story. I like that.

Okay...so…there's three women and one man, right?"

"Right. We start out with this spooky prologue. Up at the lake. A dark night."

"Which lake?" Tia stopped munching and looked at Dani curiously. "Where's the story supposed to take place?"

"Who cares, right now? Anyway, there's a full moon—"

"I hate to say this, but if there's a full moon, it won't be a dark night."

"Fine. Then it was a dark and stormy night."

(Both break out laughing.)

"I like the full moon idea, Dani. We'll stick with that."

Dani shifted on the bar stool. "Are you ready to listen now? It's a really great idea."

"Fire away."

"Here goes. Back to wherever we were."

"It was a dark and—"

"Forget that. We're back at the lake and the moon was full."

Tia suddenly laughed and potato chips flew everywhere. "Sounds like a song. Stagger Lee, right?"

"Right...but I believe the moon was yellow."

In typical fashion, Tia cleared her throat and started singing. "The night was clear, and the moon was yellow..."

Together they finished the last line. "And the leaves came tumblin' down..."

(This time they both broke out in hysterical laughter.)

Tia fanned her face and took a deep breath. "I almost inhaled a chip after that one."

(Five minute break here while they drink iced tea and talk about nothing in particular.)

Dani suddenly remembers why she was there for the day. "Let's return to my story."

"Right. So what else happens?"

"It's a werewolf story, but comes with a catch."

"Oooooookay?" Tia gave her friend a doubtful look, thinking there were all kinds of "catches", but knew she had to hear Dani out. In other words...KEEP HER MOUTH SHUT!

"And, here's the deal. Our werewolf is really a–"

Woof. Whine…woof...whimper.

"Dang it." Tia hopped off the bar stool. "Why does this always happen when we start to roll on something? Now, the double D's have to go outside." (The double D's are Tia's two Dachshund pups. Diva and Darcy.)

"No problem. I'll tell you the rest of the story while we're outdoors with them."

Fifteen minutes later—after both puppies who "really" had to go, and then greet their favorite mailman with a thousand doggie licks, Tia and Dani are back in the office in front of the computer.

"You know, Dani. Your idea has a great premise. I think we should run with it. I'm going to put the major plot points down." She looked at her computer screen. "Omigosh! I forgot we were doing this earlier."

Dani groaned. "Oh shoot! That's right. We were going to come up with something for a blog."

Tia flexed her fingers over her keyboard and grinned. "Don't worry. I think I have just the title for it."

IT WAS A DARK AND STORMY NIGHT....

And, this is really a glimpse at how we work together. You don't have to worry, we won't write a story with the title, It Was a Dark and Stormy Night. However, we do have a new book just released from Books We Love. Call Down the Darkness   It has Apache legends, past life regressions, a evil shape-shifter, and some passionate romance.
  

To find out more about the writing team Tia Dani and our books visit us at:

 http://bookswelove.com/authors/tia-dani/

 https://tiadaniauthor.wordpress.com/

 https://www.facebook.com/tiadani.author

Tia Dani is the writing team made up of good friends, Christine Eaton Jones and Beverly Petrone. Together they create endearing and realistic characters, humorous dialogue, and unusual settings.

It's All About Blogging

Following is a post I shared in 2007 on my own site.  I love to go back and read how much I've grown as an author and what sort of things I've added to my schedule.  Of course, I see a ton here I no longer do, and friends I've lost contact with.  Sad, but I've made a hundred new ones since then, so I can't be unhappy with the outcome.  The bottom line:  Blogging has brought me joy.  My most current comments are in ( ) below each paragraph.


 How long have you been blogging?
 Not long at all. Only since the very end of September (2006). I began in 2004 with a monthly newsletter and my membership grew to over 550. Although I enjoyed producing a monthly rag, I hated the bounced emails, the constant changing of them, and just the general headaches. So, when blogging became all the rage, I decided to give it shot. The downside was losing all my subscribers, but I found a way to add a subscription link and I actually forced everyone to sign up. Not really, I thought I could import my addresses but found I couldn't, so I spent three nights typing in addys complete with those stupid spam guard letters and numbers. When I went to bed last night, I swore they were tattooed on the inside of my eyelids. I'm happy to say that most of the people I subscribed, confirmed and have signed on for another round of torture. (I have since invited Rita Karnopp to join me, and I benefit from the wisdom in articles she shares on her days.)

 What inspired you to start a blog and who are your mentors? 
 As an author, you have to establish a fan base and I like to know mine. I love interacting with people, and blogging makes that easier. The newsletter was fun while it lasted, but this allows people to comment back to me and let me know what they think. I can also invite other friends to come and share information on days when I'm just too lazy to blog myself. Mentors? I didn't know many people who blogged until I started myself, so I guess I'm my own mentor.
 (I must credit Jude Pittman with getting me started.  I was through her BWL group that I gained my followers…her interactive comment section  allowed me to interact with people who had stopped by, and I believe most of the people who continue to follow me have been with me for a long time. Thank you Jude…not only for being a forward-thinker before you started Publishing, but for helping a new author establish herself.)

 Are you trying to make money online, or just doing it for fun? 
 You can make money doing this? Since I had no idea, I suppose I should be truthful and say I do this for the fun of it. I also write because that's what I love to do. If I was in it for the money, I'd have hung up my keyboard a long time ago. Despite all the promotion I do, my last royalty check barely covered a Happy Meal.  (Things have definitely changed for me since then.  I moved up to Burger King and Whoppers. *lol*)

 What 3 things do you struggle with online? 
 a) The biggest struggle for me the lack of tone in email. There is none and it's hard to keep from adding my own. You know we all have those days when we're pissy and it's very easy to beat myself up with my own attitude. I think I'm insecure and I need my Mommy!  (Still struggle with this and forget that people use their own moods to inflict tone in what you write…I'm a people too, so I have to question myself many times before I respond with a biting tone.)

 b) The next hardest thing for me is saying no when people need help. I'm not a computer geek by any means, but I seem to have a tad more expertise than some, and I find myself fixing boo boos, moderating, doing videos, and tons of other things that take time away from my writing.  (I only say no when it's physically impossible.  I truly believe that being a successful author depends on those with whom you surround yourself.  I will always help promote others, and do what I can to keep us all moving upward.)

 c) The final struggle for me is finding time to visit all the networking sites and being able to keep my own pages current. We have BEBO, BOOKFACE, BOOKPLACE, MYSPACE, SHELFARI...just to name a very few. It's almost impossible to be visible on all of them if I want to keep up with my blogging. I've yet to find a happy medium and I'm driving myself nuts. Good thing it's a short jaunt.

 What 3 things do you love about being online?
 a) It takes away my feelings of solitude. Since I retired from my academic counseling job, I'm a stay-at-home "Nee Nee" to a five-year-old grandson. I hunger for adult conversation, and email and my networking sites is how I get my fix these days.  (Nothing changed here.  The majority of my best friends are people I've never met.)

 b) I'm a closet comedienne and I love to make people laugh. I have a serious side to my blog, but I also like to blend in a lot of humor. Everyone needs a chuckle now and then, and if I can brighten someone's day, I do. Blogging gives me a chance to laugh at the world and myself.  (I love to infuse humor in almost everything I write.  It's hard being serious all the time, so when I get a chance, I like to make people laugh…it's the best medicine, if you haven't heard.)

 c) One of greatest thing about being online is learning new things. Of course then this takes me back to one the struggles of being on line...saying no to people. I've learned to do video trailers, even started a little side business called, TrailMix, Videos. Setting up a Myspace page wasn't a daunting task, but you'd be surprised how many people can't figure it out. I've mastered moderating yahoo groups and setting up my own, and it seems that either people are playing dumb or they really find it a challenge. Nonetheless, I guess I'm destined to be a patsy for anyone in need. There's a lot of satisfaction in it. Makes an old gal feel smarter than she really is. :) I guess now, what I need to do is tag three more people for you to meet. Hmmm, let me see: Yvonne Perry is is a wonder. She's one of the busiest people I know but manages to organize and involve people in great blog chains that connect one to another. I've met some great people and drifted to spaces I would never have found on my own. Vicki Gaia is a good friend and fellow author I met on a critique group. I admire her positive attitude and spirit, and she's been a tremendous help in honing my work for submission to publishers. Anne Whitfield is another good friend and fellow author who started a Historical Fiction critique group and invited me to participate. I've made great progress, good friends, and turned out some pretty decent books thanks to Anne and her group. I owe her a lot. So there you go. This was fun. Thanks to Helen Ginger for recognizing my site and awarding me the 'meme'. I titled this "All About Blogging" but it really was all about ME! Hope you enjoy visiting the other sites and learning about how other people blog. Probably not as crazily as I do, but as entertaining I'll bet.
 (Sadly, the people I've mentioned are ones with whom I've lost contact with, but like I said…I've made many more friends than I ever imagined.  They may not know my face, but they know my name.  I no longer do videos for other people, it's been ages since I've been to MySpace, preferring FB instead, and I've also let go of lots of "time sucks" such as Yahoo groups that provided nothing more than endless excerpts which I doubt many people took time to read and reading reviews from trolls who take delight in desecrating the work of others.  I've also relinquished many networking sites in favor of those I know are frequented by those who love to read.)

So, now you realize why I'm monopolizing this blog. All the reasons above, plus people will only follow a blog that has frequent entries and interesting content.  Jamie put effort into creating this blog for BWL authors, and that's me.  I'm doing my part because I owe BWL a great deal of gratitude…and I love Jude and Jamie.  Next time, I'm going to share one of Rita's interesting posts.  She's a wise woman with tons of good reads.