I have been sending out a monthly e-newsletter for almost as long as I've been a published author. My subscriber list has grown slowly but steadily over the years. Sometimes I wonder if it's worth the effort of trying to come up with enough to write every month especially when I don't have any upcoming appearances or new releases. But then I remember the reasons for having a newsletter in the first place:
My email list is mine alone and I can always reach the people on it. Other social media sites may change their rules, experience glitches, or disappear. I have no control over that. I do completely control my own email list.
The people who sign up for it want to hear from me. As long as I don't spam them - and I never do - most continue to read it every month.
It's a great way to connect with my readers. They get inside information. They enjoy being the first to know about new releases, book signings, appearances, awards, or any other special news.
During the lulls, it's good practice for me to stretch my imagination and writing skills to come up with interesting information to share. I've found that readers like a peek behind the scenes, so those are the times when I share my historical research information, trips to museums, info about writer's conferences, and the like. I also occasionally invite other authors to write a column introducing themselves and their books to my readers.
Sometimes I ask questions. It's fun when readers write back to me with their answers and a great way to interact with them.
Every month I get to write the recurring column "The Cat's Corner." That's always the most fun section of my newsletter because it's written from the point of view of my cat, Autumn Amelia, who is also one of the main characters in my Cat Tales series. Readers tell me that The Cat's Corner is their favorite part of the newsletter.
Apparently, readers are not alone in enjoying The Cat's Corner. The Cat Writer's Association recently awarded it a Certificate of Excellence in the column/series category. It can now go on to compete for their highest award, the Muse Medallion in October.
So, for all you writers out there, if you don't already have an author newsletter, I recommend you consider starting one. It's a great way to connect with your readers. Create a way for readers to sign up from your website. I always have a sign up sheet at all in-person events as well. It may take a while to grow your subscriber list, but these readers will become your die hard fans. And who knows, you might even win an award for it!
