Google Trends, a Powerful Tool

Google is the world’s most popular search engine. Want to know when the next snowfall will arrive in Calgary? What about the spread of the coronavirus epidemic? How about a recipe for apple pie? These are just three of the about five billion daily searches on Google, accounting for an astounding 90.5% of all searches on the internet.

The question arises as to how to make sense of these searches. Are some items searched more often than others? Are some searched seasonally? Can searches be categorized—for example, relating to book purchases?

These questions have more than a curiosity appeal, given that Google’s ad revenue amounted to $135 billion in 2019. There is big money to spend, and to make, with Google. Having the ability to use Google in marketing and promotion affects every business with an on-line presence, and even for purposes other than sales.

For example, a blogger may want to know what the hottest trends are in fashion. An epidemiologist may want to investigate the country with the most searches per capita of a virus. A marketer would like to know if the band he’s promoting is trending in a particular province.

Fortunately, for the common man or woman, there is a tool to help search searches. Google Trends was launched in 2006, but only became the robust tool that it is today in 2012.

To use Google Trends, one needs to enter the following website: trends.google.com. On the website, there is an “Explore” bar, where one can put in the search terms. For example, I chose the United States as my geographic region, entered “Apple Pie,” and several sections showed up. One, “Interest over Time” revealed a large spike in the search for this term in the last week of November which, being Thanksgiving in America, makes sense. The next section showed that Pennsylvania, for some reason, evinced the greatest interest for “Apple Pie.” Google Trends also allow you to compare searches: I compared ‘Apple Pie recipe’ with ‘Cherry pie recipe.’ The winner: Cherry pie, by a mile! 

More powerfully, it also allows searches by categories, such as Books, Games, Education, and so on. What about the hottest trends? Google Trends has a section that lists the top twenty of searches, by day, of all topics. On another page, called ‘Real Time Trends,’ shows the number of searches in real time, per hour, in a graph of the top searches.

A very simple use of Google Trends would be in Search Engine Optimization: the use of terms that would generate the greatest interest in a blog, a website or a product description. But Google Trends has turned out to be a lot more subtle and revealing than many expected. For example, the search ‘is my son gifted?’ was shown to be more popular then ‘is my daughter gifted?’ Similarly, the search ‘Is my daughter overweight?’ turned up more times than ‘Is my son overweight?’ Searches like these show cultural attitudes in statistically significant ways.

It takes times to become a competent user of Google Trends. Fortunately, over forty free lessons are available on the website itself. For authors, bloggers, businesspersons, or for anyone who is interested in public trends, it is a wonderful tool!

Mohan Ashtakala is the author of "The Yoga Zapper," a fantasy, and "Karma Nation," a literary romance. www.mohanashtakala.com

He is published by Books We Love (www.bookswelove.com)

Weird Television Shows

Television has given us some of the strangest ideas in entertainment. Here are eight of the most bizarre shows ever:

1) The most tone-deaf concept: Heil Honey I'm Home! 

Hitler getting his ears chewed off by Eva Braun

A British sitcom, written by Geoff Atkinson and produced in 1990, which was cancelled after one episode. It centers on Adolf Hitler and Eva Braun, who live next door to a Jewish couple, Arny and Rosa Goldenstein. The plot?  Hitler's inability to get along with his neighbours (you think?) It caused controversy when broadcast and has been called "perhaps the world's most tasteless situation comedy".

2) Love me, Love My Car: My Mother, The Car

As its title suggests, My Mother The Car dealt with a talking automobile. Jerry Van Dyke starred as David Crabtree whose mother, Gladys, has been reincarnated as a 1928 Porter car. Announcing the show’s cancellation in May 1966, The Chicago Tribune’s television critic Clay Gowran called My Mother The Car “a horror that defies description.” A total of 30 episodes were broadcast: the last new episode aired on April 5, 1966.

3) Cook and Vomit: Close to the Bone: Surgeons and Chefs

This is pretty much what it sounds like. Chefs, surgeons, a lot of edible anatomy, plus a dose of hard-body doctor windsurfing footage--turns out the show's resident surgeon, Dr. Hu, knows how to cut through both cervical fascia and sick waves. Everyone involved in this is Canadian, and an article from Dr. Hu's medical alma mater reports that the show actually aired on the Canadian Learning Channel in 2004. Good thing restaurants don't provide health care.

Brutal humiliation of Earthlings by Alien Monkey News Anchors

4) Alien Monkey New Anchors: Mikorte Informativo

Think our late-night comedians are harsh? This Mexican news-satire show has hosts that dress as monkeys from another planet and mock what’s going on with Earthlings.

5) Taking on the Russian Police: The Intercept

Who wouldn’t like to receive a brand-new car for free? That was the concept behind this Russian game show. A guest would come on to the show and drive off with a car. Of course, where’s the “game” in that? So the producers added this wrinkle: After you got your car, they would report it stolen to the police. If you avoided the cops for 35 minutes, the car was yours. The show included “losers” getting beaten by Russian cops.

6) Celebrity Executions: Ramez Galal's Prank Show

Paris Hilton on the Bus to Eternity

Ramez Galal, an Egyptian prankster who has the rapid intensity of someone who takes his Red Bull intravenously, is the star of the show and is accompanied by his crew of "sidekick terrorists." A bus full of actors and one mark (usually a celebrity or group of tourists) is hijacked by Galal and his team, who are covered in headscarves and wielding AK47s. The marks are then dragged out of the bus, blindfolded, forced to their knees and told they're about to be executed. Just before the trigger is pulled, Galal reveals himself and the prank.

7) The Bachelor” knock-off, starring Mothers-in-law: Perfect Bride

This show was what can be called the Indian version of Splitsvilla. Like Splitsvilla the male and female contestants were made to stay in a picturesque villa and performed brainless tasks. However, the winning jackpot, in this case, was not a date but a wedding. And the best part, the mothers of the prospective grooms were also to reside with the female contestants of the show and judge them to be worthy or not of their sons. For those who like romance served with a side of awkwardness, with tension thick enough to slice with a knife.

8) The never-ending drug-trip from the ‘70’s: Monkey

Who? What? Where? How? But mostly, WHY?

Attempting to sum up the plot is an exercise in futility, but needs must, so here goes: An immortal

human-monkey hybrid with magic powers who was born from an egg on a mountain top joins a Buddhist monk who’s actually a woman on a pilgrimage to India. They are accompanied by a water monster (Sandy) and a pig monster (Pigsy) and travel around either on a biddable cloud or a shape-changing dragon who serves as the group’s horse. The horse can talk, and is voiced in the English version by Andrew Sachs. From China.

 Mohan Ashtakala is the author of "Karma Nation," a Literary Romance, and "The Yoga Zapper," a fantasy. Check him out at: www.mohanashtakala.com or at Books We Love, www.bookswelove.com

How to frighten away prospective writers

Fellow authors will recognize the following: Upon first meeting someone who discovers we’re writers, the conversations are quite predictable. First comes flattery: I’ve never met a writer before, or, It must be so exciting, and my favorite, You must be making so much money!

Many conversations end at this point, with people regarding us with admiration while we bite our lower lips, studiously avoiding correcting their exaggerations of any literary or other successes.

But some conversations turn serious, with questions on how to become a writer, an author’s lifestyle, or the craft itself.  These require actual honest answers, but a struggle ensues on how to gently deflate the wild expectations of bright-eyed individuals eager to set off on a journey of artistic expression and personal self-fulfillment.

For these people, I have compiled a list of quotes from well-known authors, which I submit for all to use:

Harper Lee

On how to become a writer:

 “I would advise anyone who aspires to a writing career that before developing his talent he would be wise to develop a thick hide.”

—Harper Lee, WD

“It’s none of their business that you have to learn to write. Let them think you were born that way.”
—Ernest Hemingway

Ray Bradbury

Upon the Author’s lifestyle:

“When I say work I only mean writing. Everything else is just odd jobs.”
—Margaret Laurence

“...I have this one nasty habit. Makes me hard to live with. I write...” – Robert Heinlen

“You must stay drunk on writing so reality cannot destroy you.”
― Ray Bradbury

William Carlos Williams

On the craft of writing:

“I think all writing is a disease. You can’t stop it.”
—William Carlos Williams

“Writing a book is a horrible, exhausting struggle, like a long bout of some painful illness. One would never undertake such a thing if one were not driven by some demon whom one can neither resist nor understand.”

—George Orwell

“I get up in the morning, torture a typewriter until it screams, then stop.” 
― Clarence Budington Kelland

Finally, if the individual has not run away screaming, we know he or she is ready to take the plunge. Now is the time to give the best piece of advice yet: “Start writing!”

Mohan Ashtakala is the author of "Karma Nation," published by Books We Love.

www.mohanashtakala.com

www.bookswelove.net

Plantation Life in South Carolina

Boone Hall - Live Oaks

As part of the research for my latest novel, "Karma Nation," my son Rishi and I traveled across the American South. My previous blogs recorded our explorations of Houston, New Orleans, Atlanta and Charleston. In this blog, I share my impressions of some of the plantations I visited in South Carolina.

We were actually quite surprised at the number of plantations that dotted South Carolina, especially around Charleston. What could be their economic base?

Our visit to a few of them answered our questions. Several plantations have become quite well-known tourist attractions, some remain working plantations, while a few are preserved by non-profit societies, wealthy individuals or as state parks.

Boone Hall was on our list as a must-visit site. USA Today’s #1 plantation, it is dominated by a magnificent colonnaded home form the Antebellum period, situated at the end of a stunning allee of two-hundred-year-old live oaks. The interiors reveal the luxury that country gentlemen of the era lived in. Portraits of the erstwhile inhabitants hung on the walls, expensive furniture filled the rooms and curtains imported from Europe lined the windows. Nine original slave cabins, replete with mementos and displays of the lives of its tenants sit on one side of the mansion. A live theatre show of Gullah culture, a mixture of Creole English and Geechee, practiced by the slaves, is presented during the busy season. It is also a working plantation, well-known for its strawberries and vegetables.

Slave Cabins, Boone Hall

Next, we visited McLeod plantation. The main home, designed in the English Georgian style, it too paid attention to the Lowland slave culture that became prominent in South Carolina. A part of the Charleston County Parks system, it was crowded with school children when we were there. Full of detailed historical notes, along with interpretive tours, it satisfied our curiosity.

Plantations were large communities, villages really, with populations that sometimes reached thousands. Many functions were centralized, such as cooking and clothes-cleaning. The cook-house, attended to by slaves, usually sat behind the main house. So did the wash-house.

Inside the master’s house, a series of rules—a system of apartheid really—allowed white slave-owners and their families to live deeply separated lives, despite being surrounded by a very large number of black slaves. Certain areas of the house, such as the sleeping quarters of the white women, were off-limits to male slaves. Only a select number of slaves were allowed into the main house on a regular basis; most of the field slaves didn’t enter. Slaves had their speech and actions constantly surveilled; only at Church on Sundays were music and speech by slaves allowed. This practice had the effect of eventually pushing Black Churches to the forefront of civil rights movements.

While the plantations today seem idyllic with their flower gardens and sunny weather, it was obviously not pleasant for its inhabitants. While the slaves lived a life of hard work and deprivation, the plantation owners had their issues as well. With constant rumors of slave rebellions and attacks against them, they lived in anxiety. When Spain controlled Florida, escaping American slaves were offered freedom and some joined the Spanish Army to fight against them. In America, the Abolitionist movement became active almost since the birth of the country. Following the Revolutionary War, Northern states abolished slavery, beginning with the 1777 constitution of Vermont, followed by Pennsylvania's gradual emancipation act in 1780. In many ways, it had to be clear to plantation owners that their way of life was not long to last.

Behind the manicured lawns, extensive gardens and brightly painted houses, lay the narratives of a difficult and divisive period in American history. That to me, was the story of our visit to the plantations.

Mohan Ashtakala is the author of "Karma Nation"

Published by Books We Love

Charleston, S.C. – A Beautiful City with a Divisive Past

As part of the research for my latest novel, "Karma Nation," my son Rishi and I traveled across the American South. My previous blogs recorded our explorations of Houston, New Orleans and Atlanta. In this blog, I share my impressions of Charleston, South Carolina.

Charleston is the epitome of Southern charm—a genteel, laid-back city with friendly people who treat visitors with exceptional grace and manners. In 2016, Conde Nast, the magazine for travelers, named it the “friendliest” city in the entire world. In 2018, Travel+Leisure, another reputed magazine, awarded it the Best City in America title for the sixth straight year.

Indeed, the recognitions are well-deserved. Blessed with natural beauty, well-preserved history and a vibrant cultural life, Charleston is a great place to visit or live in. We arrived in the city after visiting Atlanta and the contrast could not be greater: Atlanta was a huge modern city rushing into the future while Charleston took pride in preserving its past. Dotted with centuries old churches and antebellum-period plantations, it certainly introduced visitors to the charms of a bye-gone age.

One of our destinations in Charleston was the Old Slave Mart Museum. Situated on a picturesque cobble-stoned street a few blocks from the harbor, the museum, an erstwhile slave auction house, presented the stories of the trade that originally established the city.

According to historians, at least 40% of all slaves imported into America first landed in Charleston. By the middle of the 1700’s, Charleston became the only major city in America with a majority-enslaved population.

The Museum at one time contained a cook-house for slaves, a barracoon (a jail for slaves) and even a slave morgue. Now, only the auction area is preserved. The history of the slave trade, mementos of the period and personal recollection of the individual slaves themselves line its walls.

In 1807, Congress passed an act prohibiting the importation of slaves. Yet, another trade took its place. Interstate slave trade grew and Charleston became the center of that industry, until slavery’s final abolition by President Lincoln. The institution of slavery implicated many—slave traders, bankers, plantation owners, financiers, politicians, lawyers, shippers and even slave insurance providers. These deep roots, and the difficulty of uprooting them, bequeathed the state and the city with one of the most divisive pasts in American history.

But the city is moving on. In 2015, the Confederate flag was finally removed from the South Carolina State House.  Last year, the city council of Charleston officially apologized for the city’s role in the slave trade. More importantly, the city is planning to build the $75 million International African American Museum on land not far from the Old Slave Mart Museum. It promises to become an important part of the fabric of the city and will go far to present an aspect of American life that is not much exposed.

My son and I truly enjoyed our visit to this beautiful city. The city and its people are beginning to fill in the missing parts of its history and are making it available to everyone. It provides one more reason to plan our next visit to this friendly and captivating city!

Mohan Ashtakala is the author of "Karma Nation", a literary romance. For more information, please visit: 

www.mohanashtakala.com 

www.bookswelove.com

A Visit to Stone Mountain Park

My son and I had the privilege of visiting Stone Mountain Park last year, as part of my research for my book, Karma Nation. Upon arrival at the park’s headquarters, we were warmly greeted by the head of the park’s publicity department, a very helpful young lady, who offered us free tickets for the day.

Stone Mountain Park is located in a suburb of Atlanta, Georgia. Its’ attractions draw visitors from around the world: a collection of antebellum homes, imported from various places in Georgia and beautifully restored, trails through the woods, a barnyard containing a petting zoo, boat-rides on the lake and a concert hall. The place was charming—the landscape was picturesque and a feeling of serenity pervaded the place.

Despite these, it has always been famous for one thing: the enormous bas-relief carving of three Confederate leaders of the sheer rock face of Stone Mountain. The sculpture that defines the park. Covering an area of 6,400 square meters, the portrait of Jefferson Davis. Robert E. Lee and Stonewall Jackson, riding their horses, towers over the landscape.

Karma Nation

I was interested in the park’s history; especially its connection to the Ku Klux Klan. The Klan’s first iteration, meant to roll back the newly-gained benefits to Black Americans, came into existence right after the Civil War. It unleashed a campaign of terror against freedmen and white Republicans. Within a few years, the Union government introduced laws to prosecute and suppress Klan activity. However, the main reasons for its failure were its unorganized nature and lack of political support, even among Democrat politicians.

In 1915, a group of fifteen men, led by William Simmons, met at the base of Stone Mountain and reconstituted the KKK. They then climbed to the top of the mountain where they burned a cross. This time, the Klan was much more successful in spreading its’ message. Simmons provided an organizational structure and, with large enrolments, came political support. At its peak in the mid-1920’s the Klan’s membership numbered about 4-5 million men, roughly 15% of the American population. This second iteration finally passed away in the 1940’s, weakened by internal division, criminal activities by its’ leaders and external political opposition.

Thus, it is understandable that in the minds of many, including African Americans, Stone Mountain Park would remain identified by this divisive history. In fact, my purpose in visiting was to gauge people’s sentiments. Certainly, the park lovingly preserved the bones of a lost society. Opposition to the grand sculpture of Confederate leaders was noticeable: what was the need to continue glorification of the men who waged war against the Union and whose society supported the institution of slavery?

But the day of our visit held no such discord. Families, many of them African-American, gathered at the park for no other reason but to enjoy the day. Children played in the water park, picnicked on the spacious lawns or rode the cable cars to the mountain top. Music sounded in the air and boats plied the lake. The great sculpture, though controversial, had become part of the landscape, a relic of the past, to be gawked at and sometimes discussed, but not to be fought over.  Visitors—whites, blacks and even foreigners, crowed the place. Time had moved on, and we followed the others’ example: we enjoyed our day.

Mohan Ashtakala is the author of Karma Nation. Please visit his website www.mohanashtakala.com

He is published by Books We Love, LLC. Boos We Love, LLC

Meeting a Voodoo priestess in New Orleans

It took some effort to connect with Priestess Miriam. When we arrived in the morning at the Voudon temple near the center of New Orleans, she was busy, even though we had an appointment.

“Come later,” she said. “I’m busy now.”

My son and I had planned this trip for months. We had flown to Houston and rented a car there; our plan being to travel across the South for two weeks.

We returned at noon, but the priestess couldn’t meet us. “Later” she shouted from the back. What did “later” mean? Time seemed to be a fluid concept for the priestess.

“I don’t think this is going to work,” commented my son.

I shrugged my shoulders. We spent the day sightseeing and, finally, at four-thirty in the afternoon, gave it one more shot.

“Alright, come in,” she said. She didn’t seem particularly welcoming. The priestess was past middle-age, with dark walnut cheeks, grey hair tied with a red bandana, and wore a white gown. The front of the temple contained a store, stuffed with various charms, liquids and herbs—traditionally called gris-gris, all necessary for the practice of Voudon. In the back was a large room, filled with an incredible number of knick-knacks—African masks, statues of the Virgin Mary, tie-died Hindu Deities and Tibetan Thankas. It was certainly an eclectic collection. She sat on a large seat while we occupied a small sofa in front.

“What do you want?” she questioned, getting to the point quickly.

“What is Voudon about?” I asked.

"It’s about healing. About allowing one to heal one-self.” She explained its history. “The English were not the only ones involved in the slave trade. The French also imported slaves to the Americas. But the difference was this: according to French laws, children were not separated from parents at an early age. Therefore, many African customs were transmitted to slave children, unlike in the rest of America. So Voudon became prevalent in Haiti and New Orleans.”

The old lady became more open as the evening progressed, as did we. The conversation took many turns: historical, social and even personal. I expressed my satisfaction of my travels with my son. She talked about the history of Louisiana, of New Orleans and the temple.

“The negative image of Voudon comes from Hollywood and sensational novels. They make it out to be something dark. But it is nothing more than the spiritual practices of West Africa, still practiced by over thirty million people—the Fon, Mandika and Bambra. However, over time, North American Voudon has become somewhat different.”

As she talked, she relaxed as did my son and I. Most of her visitors came for personal help: dealing with broken relationships and hurt. She healed and, in that, lay her power.

Finally, it was time to head out. I looked at my watch. It was eight-thirty.

As we said our goodbyes, she reached over to one of the shelves in the store. “This gris-gris contains some herbs. They purify the spirit. Please take it.”

We accepted the gift with gratitude. Maybe one day, we will be able to visit Priestess Miriam again.

Please read about this episode and others in Mohan Ashtakala’s new release, “Karma Nation.” www.mohanashtakala.com . 

Published by Books We Love: http://bookswelove.com/authors/ashtakala-mohan-fantasy/

New Release - Karma Nation

My family and I lived for fifteen years in a mixed-race neighborhood, with African-Americans, whites and Latinos, in Denver, Colorado. I had the pleasure of interacting with and exploring my neighbors’ experiences and views of America.

As an initiated Hindu Vaishnava priest, I was also active in Interfaith circles and spoke at various churches and conferences. This resulted in friendships with black pastors and inspired me to seek a deeper understanding of African-American history and spirituality. It is these experiences that led me to write Karma Nation.

Presented as a literary romance, Karma Nation follows the arc of two characters: Sam DeVon Johnson, a proud young black man, and Chantley Armstrong, a white American woman who grew up in an ashram in India.

The intense feelings aroused by a chance encounter in Boulder, Colorado suggest that they share a relationship from previous lives.

Chantley sees the world through the eyes of karma. “Everyone acts according to their karma,” she says, “maybe even entire nations.”

Deeply concerned with American injustice, racism and militarism, he asks, “What can you say about a country that starts its history with a slavery and a genocide? What kind of karma is that?”

Discovering that they may have been lovers at a plantation in South Carolina during the antebellum period, they journey through the South, visiting places and people connected to America’s troubled past and uncertain present.

As they fall deeper in love, their travel exposes conflicts whose origins neither is able to explain. They locate their plantation near Charleston, South Carolina, but its exploration reveals a shocking truth about the real nature of their relationship—one that makes them question who they are, their deep-seated beliefs and the meaning of love.

Karma Nation is, in short, an exploration of American cultural and racial attitudes as seen through the ethos of Hinduism. It is also the engaging story of two quirky characters who, having to overcome their own issues, grow towards maturity and love. I invite all of you to enjoy this book.

Mohan Ashtakala is the author of The Yoga Zapper, published by Books We Love. 

www.mohanashtakala.com

www.bookswelove.com