Author Branding—Don’t Muddy the Waters (Part 1) by Connie Vines

I have been researching this topic via workshops, online chats, and discussion with other authors for several years.

The workshop I attended recently wrapped up the final meeting with: author branding was totally unnecessary.  (Well, that was a total waste of my money!)

So, does Connie have a brand?

No.

Does Connie still think she needs a brand?

Yes.  And no.

I know I need a memorable brand for each series that I write.  However, since I write in multiple genres, I don’t know if an all-encompassing brand is possible.  Or even practical.

We all know how much Connie loves to do research, enroll in online workshops, and conduct impromptu interviews with total strangers (to quote my husband, while we are in line at Souplantation, “why were you asking that man about the cost of a sleeve of tattoos?  You are not going there for the sake of research).  I handed him a napkin and smiled.  Now was not, I decided, the time to remind him that I had my eyebrows and eyeliner enhanced with “wake-up with make-up” tasteful, but still permanent ink.

How to Design Your Author Brand

Okay, it’s scramble time.  Find a piece of paper and something to write with.  You can use the note app in your phone, but I think pen to paper works better in this case. (If you write under more than one pen name, just select one.)

Ready?

Write down what your author brand is.  You have 10 seconds. Go!
Time’s up.

Were you able to write down your band?  Did you use 6 words or less?

Good for you.  You probably have a good idea of what your brand is.

If you didn’t (you are with me) don’t worry.  We will go about fixing the problem.

Brands Need to Be Specific

If you failed, the above test the reasons are likely because:

1. You don’t really know what your brand is yet.

2. You are over-describing your brand and couldn’t write it all down fast/concisely enough.
Now is the time to sit and ponder.  Strip away the contradictions, muddiness, superfluous.
What does a brand do?  A brand is a signal to customers to know what to expect when they see it.
Once they have had experience with a brand, they (hopefully) know what to expect.  Ideally this is a favorable expectation that encourages them to purchase your product, talk to their friends, and take chances on your next release.

How about a brand like this?

“Daring, Thrilling, Romantic, Action Packed.”

What if we change it to…
“Daring, Thrilling, Sexy, Action Packed”
A big difference isn’t it?

I selected very genre-esque words.  This was my intention because genres play a big role in branding.

 Brands are also about trust.

Remember genres and sub-genres are their own brands.

This is really important.    We already have a mind-set/ expectations when we select a genre to read.  If you select a “Historical” novel (unless it is a sub-genre) you do not expect or probably appreciate elements of Urban Fantasy in the story-line.  Riding in stage coach, you prim-and-so proper heroine isn’t going to mesh with a hidden magical world featuring Fae, Vampires, and Werewolves.    So, unless you plan on inventing your own sub-genre (SteamPunk/StoneagePunk) with a limited readership, consider what you are inheriting from your genre.

Following these guidelines, I will attempt to come up with a brand for my current Rodeo Romance Series (BLW, BooksWeLove, Ltd.).

Genre:  Contemporary Romance (Lynx), Romantic Suspense (Brede), Contemporary Romance/Humor (Rand), Romantic Suspense (TBT).

I’ll go with Romance as a genre.
Now to the dictionary and thesaurus.

<Suspenseful music plays now>

Will Connie discover her ‘brand’?  Will her readers like her ‘brand’?

<Music continues>

Part 2 will be posted next month 😙

Connie 

Spoiler Alert:  Connie has awakened the ‘inner series branding’ within her mind!

Amazon author page to purchase  X

What Eccentric Writing Habits Have I Never Mentioned? By Connie Vines

Most authors, of course, have personal eccentric writing practices. Fueled, no doubt by his or her personal muse.  Agatha Christie munched on apples in the bathtub while pondering murder plots, Flannery O’Connor crunched vanilla wafers, and Vladimir Nabokov fueled his “prefatory glow” with molasses.

Then there was the color-coding of the muses:  Alexandre Dumas, for decades he penned all of his fiction on a particular shade of blue paper, his poetry on yellow, and his articles on pink; on one occasion, while traveling in Europe, he ran out of his precious blue paper and was forced to write on a cream-colored pad, which he was convinced made his fiction suffer. Charles Dickens was partial to blue ink, but not for superstitious reasons — because it dried faster than other colors, it allowed him to pen his fiction and letters without the drudgery of blotting. Virginia Woolf used different-colored inks in her pens — greens, blues, and purples. Purple was her favorite, reserved for letters (including her love letters to Vita Sackville-West, diary entries, and manuscript drafts). Lewis Carroll also preferred purple ink, but for much more pragmatic reasons: During his years teaching mathematics at Oxford, teachers were expected to use purple ink to correct students’ work — a habit that carried over to Carroll’s fiction.

So how do my little eccentric (or never before mentioned) writing practices measure up?  Is my personal muse quirky, dull, or out of control?

Since my quirks are normal for me, I had to think about this for a bit.

• I always drink coffee that is part of my current ‘setting’.  When my setting is New Orleans I mail order my coffee from my favorite spot.  Café du Monde.  I have my cup and saucer, and a portable mug when I writing outdoors.

 I have a blue coffee pot and matching tin cup when I am writing westerns (yes, the coffee is VERY strong and black).  And of course, a Starbucks cup or a Disneyland mug when my novels take place in So.Cal.


• My music and my menu planning are also linked to my settings.  All within the range of normal.  Though I have more than my fair share of coffee mugs and cups.

• I listen to diction videos on YouTube so that I am not relying on my memory for the sound of a Cajun accent, Texan’s drawl, etc.


• I visit areas on Google Earth and Zillow.  Even if I have lived or vacationed there, I may have forgotten an interesting ‘something’ I can insert into dialogue, or find a way to describe a scene.

• I talk to myself.  Oh not simple little sentences.  I’m talking about a two-way conversation: “Do you think that might work?”  “No.  No one is that stupid!”  “How about. . .”  This is the time my husband walks by to find out who’s on the phone, or if I’m asking him a question.  The dog even pokes her head in to see what’s going on.  I’m thinking this is a bit outside of the ‘normal’ range.

• When I write I have to make certain my work space is in perfect order.  I have colored folders/pens/notebooks that match and are exclusive to the story I’m working on at the moment.

• I never enroll in an online class when I’m writing—it’s guaranteed writers’ block.  I never talk about my WIP because I mentally clock that as writing time and lose interest in the story before it’s completed.

• Whatever story I am working on is my favorite.

• I survive on 3 hours sleep when I am deep in a story.  I know I drink coffee, but seem to run the story in my mind when I sleep too.

• I also pick up the quirks of my heroines.  I have several friends who are in theater and they've said it’s a bit like ‘method acting’. Fortunately, I’m back to my state of normal a couple of weeks after typing THE END.

I think all of this is part of a writer’s voice.  It is what we, as readers, look for in a story.  Hopefully, it is what my readers, enjoy about the novels, short-stories and novellas that I write too.

Happy Reading!

Connie

Purchase Links to my novels on Amazon

My website:  Book Trailers, Blog, and Twitter feeds too!

You can also find me @ Dishin' It Out

Has meditating made me a better writer? By Sandy Semerad

I've been practicing meditation for a while now. The operative word is “practicing.” I’m still trying to get the hang of it.

I've practiced with Depak Chopra and Oprah on some of their 21-day meditations. I've listened and followed dutifully as they've guided me, hopefully to a higher plane.

As you probably know, the meditation process includes deep breathing and repeating mantras and trying to block out brain static.

Some of the Hindu mantras are doozies to pronounce. Many of them are mouthfuls, like Om Gum Ganapatayei Namah. But if this mantra can remove obstacles as it’s supposed to do, I’m all for it. I just need to learn to say it properly.

I like the mantra Om better. It’s simple and easy to repeat and is supposed to bring me in harmony with the universe. I love harmony, although I write about murder and mayhem, and if repeating Om can synchronize me with my higher power, I’m in.

Whether I’m participating in a guided meditation or practicing on my own, I begin by getting comfortable. I like to lie down, not sit up. There’s the danger of falling asleep this way but so be it.

I start by inhaling and exhaling slowly and deeply while focusing on my breathing. I also observe my body, which can be a deterrent, if it’s aching and tense. I zoom in on my body parts. Tell my body to let go and imagine I’m melting wax. Sometimes my body listens, sometimes not so much.

Next, I observe my mind. This is tricky. My mind loves to wander. I try to be positive, but my mind has been known to dwell on negative stuff, and I have to replace the negative crap with positive affirmations. I do this by making a mental list of the things I’m grateful for and say, “thank you” for each one.

After I’ve completed my grateful list, I repeat a mantra. As I mentioned earlier, I like Om, but here’s a list of others that are supposed to seep into your soul and turn negative habits into positive ones:

Om Namah Shivaya—this mantra is supposed to increase self-confidence and divine energy.

Lokah Samastah Sukhino Bhavantu—This mantra means, “May all beings everywhere be happy and free, and may the thoughts, words, and actions of my own life contribute in some way to the happiness and to the freedom of all.”

Shanti Mantra Om Saha Naavavatu Saha Nau Bhunaktu Saha Veeryam Karavaavahai Tejasvi Aavadheetamastu Maa Vidvishaavahai Om—(Best of luck on repeating this one). It’s easier to say the English translation: “May the Lord protect and bless us and nourish us. Give us strength to work together for the good of humanity. May our learning be brilliant and purposeful. May we never turn against one another.”

I've been told it’s best to meditate daily and with time I hope to become more proficient. I usually try to practice for 10 minutes and longer if possible.

Although I’m still learning the process, I’d like to think meditation has made me a better author. My writing muse seems to be in favor of it. She’s the one who spurs my creativity, gives me ideas for my story lines and characters, and helps me connect with the great creator. What more could I ask?

 Below are three of my books. A couple of my characters have been known to meditate: 

Buy Link

Buy Link

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To find out more, please visit my website:  www.sandysemerad.com

Also, please visit BOOKS WE LOVE, my publisher's site, where you'll find special deals and contests: http://bookswelove.net/authors/semerad-sandy/