Using TikTok to promote your book

“Another platform for book promotion? Aren’t we swamped already?”

Good question.

TikTok is not for every author, but for some, it could really help in book promotion. To understand how, let us look at TikTok first.

TikTok is the newest and fastest growing social media platform of 2019 and the trend is continuing. It started in China and is the visual equivalent of Twitter. Where Twitter posts are composed of short written prose, TikTok posts are composed of short videos. Users can create videos of fifteen seconds (or string togehter videos into posts of sixty seconds each.) Most users create videos on their phones, edit it using the easy-to-use but professional tools, add music, and download it on to TikTok. Most users use the platform on their mobile devices.

Is TikTok worth it? It depends on the audience for your book. Sixty percent of TikTok users in America are between sixteen to twenty-four years of age. For a young adult title, this is the perfect demographic and can help in author-branding. It is also extremely popular in places like China and India, with five hundred million monthly users in China while about the same number of Indians download TikTok videos every month. Targeting these geographic areas specifically is an option.

By its nature, TikTok is visually driven. Graphic novels are prime candidates for TikTok promotion. . Large companies such as Guess jeans and Chipotle have used TikTok with great success and many more are joining the trend. TikTok is a fun and visually-appealing platform. It doesn’t lend itself to serious topics and is not a place for making sales pitches.

TikTok has made available several marketing tools available. The videos can be linked to websites and the social engagements (likes, impressions, clicks, etc) are measured, allowing a marketer to know how well a campaign is doing. Use of hashtags, games and challenges allow for viral promotion.

TikTok is very easy to use and understand. It is this ease of entry that is its main drawing card. It is not for everyone, but for a product or book with a good fit, it can work well.

Mohan Ashtakala is the author of "The Yoga Zapper" a fantasy and "Karma Nation" a 

Literary Romance. (www.mohanashtakala.com)

He is published by Books We Love Ltd. (www.bookswelove.com)

Keeping Your Reader in Your Historical Novel by Joan Donaldson-Yarmey

Keeping Your Reader in Your Historical Story

As a historical writer it is important to make sure that you use the words of the period you have set your book in. For example if your story is set in the 1500s you could use the word hugger-mugger when talking about a sneaky person who is acting in a secretive way and elflocks to describe messy hair. Jargoyles meant that a person was puzzled about something in the 1600s while in the 1700s a person who was out of sorts was grumpish. In the 1800s people would have felt curglaff when they jumped into cold water and a man going for a post dinner walk while smoking his pipe was lunting. In the early 1900s a person who was drunk was referred to as being fuzzled.

Of course, it is important when using those words that the writer somehow explains what they mean such as, if a man said he was going for an after lunch lunt, the person he was talking to could reply. “I don’t have my pipe and tobacco with me today.” I feel that writers who use terminology from a different era or words or phrases from a different language without clarification are trying to impress the reader with their vocabulary and intellect. Speaking as a reader, for me what they are really doing is making me angry and interrupting the flow of the story. I am jolted out of the lives of the characters and into my life as I try to process the meaning of what was written.

As a writer you want the reader to be so caught up in the story that they don’t want to put the book down, you don’t want them to throw the book across the room because they don’t understand what has been said or done.

Another important aspect of writing historical novels or even novels set in past decades is to make sure that you do have the characters using devices that hadn’t been invented yet.

The ball point pen came into use in the 1940’s so you can’t have someone signing papers with it in the 1920s. The Charleston dance was introduced in a movie in 1923 and caught on after that, so a story set before that time could not have party-goers dancing it. While the computer was invented during World War II, it didn’t come into commercial use until the 1950/60s and personal use until the 1970/80s. Don’t have a person make a phone call before March 7, 1876, which is when Alexander Graham Bell patented his telephone and don’t have someone send a text on a mobile phone in the 1970s.

It is important to do your research when writing a novel set in the past, no matter what the year.

More historical words:

In the 1590s beef-witted described something as being brainless or stupid.

In the 1640s callipygian described a beautifully shaped butt.

In the 1650s sluberdegullion meant an unkempt, drooling person.

In the 1950s two people making out in the back seat of a car were doing the back seat bingo.

 

 

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Writing Companions by Joan Donaldson-Yarmey

http://bwlpublishing.ca/authors/donaldson-yarmey-joan/


My Writing Companions

I first began my writing career with a short story about an injured hawk my son and I found beside the highway. We took him home to our acreage and named him Highway. We nursed him for a few days then set him free. He decided he liked us and moved into the bushes around our acreage.

       This story lead to the publication of historical and travel articles and finally seven travel books. To research these books over the years I travelled and camped throughout British Columbia, Alberta, and the Yukon and Alaska. My travelling companion was a cockapoo dog named Chevy. He inspected attractions with me, hikes trails with me, and waited patiently in my vehicle when I had to go into a building. We would be on the road for a month or more at a time taking pictures, learning history, and meeting people.

       At the end of each trip I’d be glad to get home and begin to unload my vehicle. Chevy would jump out and check the house and yard. I thought he was happy to be home also until I would go into my vehicle and find him lying in his place on the seat. I’d tell him we were home to stay and put him on the ground. I’d gather up more stuff to carry into the house and when I came out for my next load he was once again on the seat. I guess he wasn’t taking a chance that I would leave him. That little guy lived to be seventeen and was a great companion.

       I have had as many as five cats at a time over the years—I’m now down to three. When I am writing, one’s favourite spot is on my lap, another likes to sit on the desk between me and my computer screen, and the third one sits on the floor and talks to me trying to distract my thoughts. But I don’t mind. They are a joy to have.

Ghosts and Haunted Houses by Joan Donaldson-Yarmey

 

 

As far as I know, I have never seen a ghost. However, I did live in a haunted house, although without my knowledge. When my husband and I and my brother and sister-in-law first moved to Nanaimo on Vancouver Island we bought a house that had been converted into a duplex. My sister-in-law told me that she was continually seeing a man coming and going from their side. I saw no one on our side.

I returned to Alberta to visit family and friends and was describing where our place was to a friend. She began asking questions about it and said that a friend of hers had lived in that house years earlier. She also asked me if I had seen the ghost who occasionally wandered through the house there. I said no, but my sister-in-law had.

She said that a man had died in that house and her friend had seen his ghost often while living there.

I’m not sure if the reason I did not encountered that ghost nor any others in my life is because I don’t believe in them or because I’ve been lucky. However, if a ghost is reading this, this is not an invitation to come to me and prove you are real.