More Book Launch Plans

                                                   Please click this link for author information

My book launch for my new mystery novel A Killer Whisky is less than two weeks away. I've spent the past month on preparation, and there's still plenty to do. 

An easy task was to create a Facebook Event Page and invite about 160 Facebook friends who live in the Calgary area. So far, nine have said they're going. This might not seem like a lot, but some will bring a friend, not all attendees confirm, and part of the purpose is to let people know my new book is available. I drop into the Event Page daily and make occasional comments to generate interest. One friend told me my Event Page shows up regularly on his Facebook feed, possibly because he presses "like" whenever the page appears. From other "likes" to the page, I notice that friends I didn't invite have seen it. Thus, the page becomes continuous promotion for relatively little effort on my part.  

For friends who aren't active on Facebook, I created a poster that I email to them individually. This takes more time than a mass mailout, but I think the personal approach prompts more people come. People usually reply, whether they can go or not, and it's fun to catch up with those I haven't seen in months or longer. I contact everyone who's shown an interest in my writing and especially those who have attended previous launches. It helps to keep an attendance list and look back at previous launch pictures.  

In addition, I've sent notices about the launch to my writing groups for inclusion in their weekly or monthly newsletters to members. Few people will attend as a result of these announcements, but some might buy the book and read it if it strikes them as interesting. 

I've also started work on the launch program, which will centre on my PowerPoint presentation. I enjoying doing PowerPoints and work hard to find the right image or bullet points to compliment what I want to say. My talk will focus on my inspirations for writing A Killer Whisky, setting locations in Calgary, and the novel's historical background - the story takes place during the 1918 Flu Pandemic, World War One, and Alberta Prohibition. I still need to create more slides and tweak existing ones to make the newspaper headlines, advertisements, photographs, and cartoons more effective. 

A week before the launch, I'll get a dress rehearsal for the PowerPoint presentation at the Pincher Creek Municipal Library, where I'll discuss the historical events relevant to an audience in Southern Alberta. Both the Pincher Creek Author Talk and Calgary Book Launch will include readings from the novel, which I still have to select, practice, and fit into the program.  

Other ingredients for the book launch event are food and drink. Since "whisky" is in the novel's title and plays a key role in the story, I've pursued my idea of serving "wee drams" of whisky and whisky cocktails named for the story's characters. A few weeks ago, I knew little about whisky cocktails other than that I'd liked Whisky Sours when I was younger. From the internet I've now learned about bitters, muddlers, and channel knives for making lemon twists, and I've found cocktail recipes that my husband and I are experimenting with this week. Our first attempt was a success! Cinnamon Maple Whisky Sour will be the signature drink for my protagonist Katharine, a Canadian patriot who supported the Great War.  

Between now and the launch on March 25th, I'll need to shop for snack platters, lemons for my mixers and twists, and door prizes related to the book. I still need to finalize arrangements with my bookseller, Owl's Nest Bookstore. No doubt myriad details requiring attention will come up. Let's hope for no last-minute disasters, like a snowstorm - not unusual for Calgary in March - or a key person like me coming down with the flu.  

Is the book launch worth all this time, effort, money, and stress?

I don't know. 

But it is fun to plan a party. 

Cheers to everyone who loves writing and reading books! 

        

Old Fashioned - our second cocktail experiment 

     

 

My Short Stab at Historical Fiction by Susan Calder

 

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One thing I like about writing short stories is the chance to explore genres and characters different from those of my novels. Last fall I completed my first work of historical fiction, a 4,500-word story set during the 1918 influenza pandemic. A Deadly Flu is also my first short whodunit and my first police procedural. I've featured detectives in secondary roles before, but not as story protagonists. 

My idea for A Deadly Flu took root almost two years ago, when the COVID-19 pandemic revived my interest in that earlier virus, which was inaccurately called the Spanish flu. I first heard about the 1918 pandemic on an episode of the 1970s television show, Upstairs Downstairs, when the young wife of the wealthy Bellamy family's son developed a fever and died the same day. 

 During the summer of 2020, I read books and articles about the 1918 pandemic and was struck by its relevance a hundred years later. The prime advice in both pandemics was the same: wash your hands, social distance and avoid crowds. The 1918 Pandemic's second and mostly deadly wave struck my home city of Calgary from October to December 1918. Business, churches and bars closed. People wore masks and lived in fear. 

 Around this time, I was mulling ideas for my fourth mystery novel, to be set during our current pandemic, and wondered if the 1918 flu might provide a parallel backstory. I got the idea of a pharmacist who murders her lover by pouring a medicine that mimicked the 1918 flu's symptoms into his whisky. When he died, the medical profession’s tunnel vision assumed this was another influenza death.

I began writing the backstory as a suspense from the killer’s viewpoint and enjoyed researching Calgary neighbourhoods of the time, along with its streetcar system, fashion, and particulars of the city-wide lockdown. But by the end of the draft, I realized my long ago story wouldn't add enough interest to the contemporary mystery I had in mind. I set the backstory aside and plunged into the current novel. 

                                               Nov 11, 1918 - Calgary WWI Victory parade 

Then the Crime Writers of Canada put out a call for submissions for its 40^th anniversary anthology. Stories had to be set in Canada, feature 'cold' in some way, and be under 5,000 words. I hauled out the backstory and set it during a Calgary cold wave in December 1918, with a detective, rather than a villain, protagonist. A benefit of writing a detective from the early twentieth century is that I didn't have to know about DNA, data bases, and other modern police gadgetry. Since I only had a short space to establish reader connection with my protagonist, I gave him a wound--his wife had died a year earlier in childbirth--and developed a romantic subplot.   

I wrote the story, sent it off, and was thrilled last month to learn A Deadly Flu will be included in the Cold Canadian Crime Anthology, to be released this May. Meanwhile I've been working on my novel-in-progress. Inspired by my historical detective, for the first time in a novel I’m including the viewpoints of two detectives in addition to my insurance adjuster sleuth. I foresee much research into modern police work. One day soon, I’d like to write a historical novel and, perhaps, develop A Deadly Flu into a novella, a genre I haven't tried. That’s another thing I like about writing short stories—they can be stepping stones to future books.