Planning a Book Launch

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My new novel, A Killer Whisky, was published in December. For my previous books, I've held book launches close to the release date, but December isn't generally a good month for these events. Booksellers who host launches are busy with Christmas sales and everyone is shopping and attending parties. They find it hard to fit an additional activity into their hectic schedules. 

So, I postponed my book launch event to the new year. Due to other commitments from January through mid-March, I'm looking at late March for the party. The period between now and then will be my soft launch and planning time. 

The first step is to settle on a venue and date. My local bookstore, Owl's Nest Books, doesn't have space in their premises for our hoped-for number of attendees. I'm considering a couple of options and waiting for more information and confirmation of the date.  

Next, I'll plan the launch program. The last few times, I've prepared PowerPoint presentations. I enjoy doing them and the 1918 setting of A Killer Whisky provides more scope than my contemporary novels. I'll discuss Calgary history in relation to the book and show archival photographs as well as photos I've taken on my visits to story locations. In the past, I've liked inserting readings from the novel along with an image of the scene's setting.  

I imagined one of these preserved 1912-13 Calgary workers' cottages as my novel protagonist's home 

It's customary at launches to serve wine and light refreshments. I had the idea to shake this up by serving whisky, which is in the novel's title and plays a large role in the story. But one venue I'm considering makes providing alcohol problematic. So, how about a Prohibition theme with virgin cocktails? Prohibition features prominently in the novel.  

Theme is key to a successful launch I learned from a speaker at a writers' festival last summer. The best launches create a vibe and atmosphere that brings the world of the story alive. Venue, decorations, activities, food, drink, and music chosen to fit the theme. I'll probably stop short of appearing in period dress. 

Unfortunately, my Roaring Twenties costume is a few years after A Killer Whisky's era

During this soft launch time, I've lined up some online happenings that build to the actual launch. First up is an interview by my friend Shaun Hunter, a Calgary writer and literary historian. You can read the interview, which includes historical photographs, on Shaun's website. 

In February, I'm scheduled to appear on BWL author J.Q. Rose's blog.  I'll also participate in an online discussion with two fellow Sisters in Crime writers in an event called Between the Covers.    

I'll keep my eyes open for other soft launch opportunities during these next two months of planning and preparation that are turning out to be less relaxing than I'd expected. 

Happy New Year  

 

 

                       

 

 

Happy Book Birthday!

find my books here

Release days are big evens for authors, editors and publishers...a lovely combination of Birthday (yay, we pushed another one out into the world!), 

Graduation (from a dream, to a seed of an idea, to a storyline with vibrant characters leading the way, and all along, research and rewrite, rewrite, rewrite!)

and Mother's Day, as we, proud mamas. rest and reflect on our accomplishment: this lovely artifact of our storytelling imagination. 

Thank you to all who support the adventures of my Eastern Cherokee Nancy Drew. Oh, the power of a diverse book--you can change everything for one kid and create empathy in 100 more.

My COVID-19 Book Launch

 

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For my first three novels, I had book launch parties at my local independent bookstore. Close to 100 people packed Owl's Nest Bookstore's premises for each event. Shortly before the pandemic, Owl's Nest cut its store space in half and nowadays most people I know aren't keen on packing into rooms with strangers. Last month, Owl's Nest suggested I look for a larger venue. 

Pre-COVID book launch

Venues in Calgary weren't easy to find. The libraries weren't renting their larger spaces yet. Other venues were operating at reduced capacity. My first choice currently only allows a maximum 30 people and wasn't available on September 16th, my scheduled date. Eventually I found a church meeting hall large enough for people to spread out. I felt we could host a safe event that would be fun despite the requirements that we wear masks and not share food. 

Unfortunately, Calgary's COVID-19 cases and hospitalizations continued their rise into September. The Alberta government reinstated restrictions. These wouldn't prevent the launch from going ahead, but I feared the situation would keep too many people away. Owl's Nest and I decided to move the event online, to the disappointment of one friend who was really looking forward to getting out and experiencing an in-person author reading, a novelty for her. 

Right now, I'm busy getting ready for this fourth book launch, which will take place on Zoom. I plan to do three readings from my new novel, Winter's Rage, one for each point-of-view character. I'll also talk about writing this third book of my Paula Savard Mystery Series. In particular, I'll discuss:

• Why I scrapped my first draft half-way through and restarted from scratch
• How I found the book's title
• How COVID-19 affected the story     

 All off this will be backdropped by Powerpoint slides, including pictures of the street where my fictional murder took place. It was easy getting these pictures since the street is in my neighbourhood. 

"Wintergreen Close," my fictional crime site

It's also easy -- and free -- to attend the launch. All you need to do is go to the Owl's Nest Events Page  , scroll down to Susan Calder: Winter's Rage, and click the link to register. Owl's Nest will then email you a Zoom link to join the event on September 16 at 7:00 p.m. Mountain Time. One advantage of a virtual book launch is that people can attend from around the world, as long as they're awake at that hour.