Marketing, thy name is Satan!

 

Vanessa C. Hawkins Author Page

If you look up the word Marketing in the dictionary you may come across something like this...

MARKETING verb 1. ♦ frustration, vexation, agitation; Marketing is the biggest pain in the ass and writing a book is a thousand times easier and why!? Why did I ever think I could market my book? God help me, please! PLEASE! 2. ♦ the Devil; Marketing is the Devil.

Just in case you failed to understand the definition, here is a visual. 

While it's true that many writers are humble scribes furiously scribbling their fancies on paper, when it comes to becoming a... duh duh duh! author, most of us don't know shite about putting ourselves out  

there. In fact, once we get over the initial excitement of being offered a contract by a publisher, many of us succumb to the crushing weight of what will happen once our book is out amongst the public. What do I do? Book launch? I have to read IN FRONT of people?

Well yes. You should. But Especially during Covid times it is not always easy. 

Social Media, book store signings, readings, writing press releases, online virtual author meet and greets, and book tours are all great, right? BUT... they also lean towards the boisterous signs of an extrovert. 

Now I'm not saying that all writers are introverted creep-a-zoids who stay isolated in their rooms for hours on end writing about characters they've thought up in their heads to put them in silly, cruel and oftentimes weird situations but... I also don't know how to finish that sentence.

Just because Stephen King resembles a goblin doesn't mean he's weird... right?

But really, no. Not all authors are introverted. Are a lot of them? Yes. Do some bear an uncanny resemblance to goblins? Maybe. But you shouldn't judge a book by it's cover... even though we totally do. I talked about it actually last month.

My point being: marketing is hard. A lot of authors struggle with it. Sure, anyone can put a book up on the internet, but how do you stand out among thousands of other authors trying to survive and eke out a living in an Amazonian wilderness? 

Well... good question! And honestly... I don't really know! If I did, I'd probably be doing something else, like sipping martini's and eating ice cream sundaes made with edible golf leaf and caviar, topped with a unicorn horn or chocolate dragon claws or something.

Mmm... edible dragon horn...  

But despite that, my book A Curious Case of Simon Todd, was featured in a Bookbub recently, and if you don't know what Bookbub is, it's a platform where authors can apply to feature their books on their site for a fee. Now getting a Bookbub deal isn't easy. I applied more times than Bart said Ay Caramba in the first six seasons of The Simpsons. But when I did get a deal, it was a great experience! I sold over 500 books on Amazon alone and made more than my fee cost and had a plethora of people message me requesting signed physical copies!

Now people like Stephen King can sell 500 copies in the time it takes to blow their nose... but for a little guy like me, I was in heaven! 

After that I contacted the newspaper and told them about my success... and though a lot of them didn't care and ignored my emails, others interviewed me and I got in the newspaper! Twice! Well one isn't running until Tuesday BUT I'M STILL COUNTING IT!

So I guess the trick to marketing is to just keeping trying. The Curious Case of Simon Todd was published in 2018, but I still managed to get some solid sales almost 3 years after it was released! I mean... George R. R. Martin is hated by SO many people now... but that's a recent thing! His first book was written in 1996! 

Same, George... Same...

So don't give up! Keep on trucking! Great things take time and all that other positive vibe crap that someone says to keep people motivated! You can do the thing... even if the thing is pretty much the devil... 

Did I mention this already? I did? Oh, okay... just checking.

And someday soon, I'm sure YOU TOO can be hated by millions of people for not finishing a series you continue to make thousands of dollars on each and every day! YAY!

I'm only kidding... don't be mad, George. I'm sure you have a good excuse...

... please finish the books, George.  

...Please?

Oh and if you're a reader and not an author... Leave a book review! They're pretty much our bread and butter... Our precious! 

Virtual Brainstorming by Eileen O'Finlan

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COVID-19 has shut down a lot of things, but our imaginations needn't be one of them. In fact, recent personal events show that they may be more active than ever.

Before this virus hit, a group of writers met at my house every Wednesday evening to work on writing projects and offer feedback. For several in the group, those Wednesday nights provided a writing lifeline. I hated having to send out the group text announcing the cancellation of our group until further notice. Even though we're not a huge group (on the rare occasion that everyone is present on the same evening, we total seven), with my 93 year old mother in the house, I couldn't take any chances.

Of course, everyone understood. Several had made the painful decision to stay away even before receiving my text. Being a resilient, resourceful, and most of all, imaginative group it took less than an hour for one member to come up with the idea of a writing round robin. One person would write one page of a story, email it to the next person who would add another page then forward it to the next and so on. After two rounds the story would be complete. It might not add up to something publishable, but it promised to be fun and keep those writing muscles toned. I had to bow out as all my writing time is, of necessity, being devoted to the completion of Erin's Children, the sequel to Kelegeen, though I do look forward to reading the finished product.

My non-involvement in the round robin did not mean complete detachment for me, however. In less than a week, I jumped onto a Zoom meeting with fellow writing group member, Jane Willan. Jane is the author of two cozy mysteries, The Shadow of Death and The Hour of Death, the first two books in her Sister Agatha and Father Selwyn Mystery Series. She's currently working on the third in the series as well as a thriller.

Jane and I are searching for both "tried and true" and "unique and new" methods of marketing our writing, so we decided to focus our Zoom session on brainstorming ideas. (For anyone unfamiliar with Zoom, it is similar to Skype). We started by naming what we're already doing: Twitter and Facebook posts, website, newsletter, blogging, in-person talks and book signings, partaking in giveaways, interviews with bloggers and local papers. Currently, I'm working with an organizer on setting up a blog tour.

Then we started thinking about what we could do that we haven't done yet. Podcasts were the first thing to come to mind. It turns out that if you google podcasts along with your genre, you'll find a plethora from which to choose. We both committed to being interviewed on podcasts.

But why stop there? Jane's husband has a vast supply of audio/visual equipment. Why not start our own podcast? Fellow BWL author, Eileen Charbonneau, and I have been discussing creating a podcast. So the three of us connected on Zoom for our first podcast planning meeting. Fortunately, through the wonders of technology it doesn't matter that Jane and I live in Massachusetts and Eileen Charbonneau lives in Vermont. We don't have to be in the same state or even in the same house to make it happen.

YouTube was another marketing option open for discussion. I have a YouTube channel, though so far I've only put up one clip of me reading an excerpt from Kelegeen. Jane and I decided we could make some more YouTube clips. They don't all have to be book excerpts. The writing life offers plenty of topics for discussion. With my sequel being set in Worcester, a video tour showing the sections of the city where much of the story takes place seems another likely possibility. Jane also has some trailers for her two mysteries. Eileen and I would like to follow her lead and make some for our book(s).

Our brainstorming session didn't end there. We talked about the 19^th century coterie of writers that formed the literati in Concord, Massachusetts – Emerson, Thoreau, Alcott, Hawthorne - to name a few. Then we widened the circle of our thoughts to include 19^th century authors throughout New England. Such an abundance! Our region still boasts literary luminaries today. Some, like Steven King, are household names.

We got to thinking about the other authors in our area that we both know personally. Published, yes. Famous, no. This led to a discussion about what it is, besides the obvious (great writing), that makes some authors successful and others whose writing may be just as good or even better, virtually unknown beyond their small circle. 

The answer – marketing! We have to do it ourselves and for most of us it is not our field of expertise. Not even close. If it was we'd be marketers, not authors. Yet in today's world we have no choice. We have to climb that steep learning curve to figure out how to let the world know we're here and we've written awesome books that deserve to be widely read.

But how? This is a question I've been struggling with since the publication of Kelegeen. I sunk a lot of money into an advertising company that has been helping me climb that learning curve for almost two years. “Learn to think like a CEO.” “You are not only an author. You are the CEO of Eileen O'Finlan.” These are mantras they've driven into my brain. They are also concepts completely alien to the way I think. A huge learning curve, indeed.

But I am not alone and that gives me great hope. Eileen Charbonneau remains an amazing mentor for me. Our joint in-person appearances may be on hold for a while, but we are excited about embarking on a new virtual adventure through podcasting. 

Jane and I have committed to working together, mastering the art of branding, learing the ins and outs of marketing, pulling each other up and over that daunting curve so that we can come out on the other side, if not as household names, at least with successful authorial careers. We fully realize it will be a marathon, not a sprint, but we are willing to give it all we've got. If it doesn't happen (but it will – think positive!) it won't be for lack of trying.

Eileen O'Finlan

Jane Willan

Eileen Charbonneau

Going Away to Write

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March 1, 2019 will mark the first anniversary of the release of my debut novel, Kelegeen.  Much of this year has been spent on a very steep learning curve, one that included educating myself on the publishing industry and, even more so, on marketing. It was obvious I didn’t know what I was doing, so I hired a marketing firm to guide me.  They’ve been extremely helpful, but I still had to do the work of putting my book and myself out there.  It’s been a great experience, one that is ongoing, as I’ve only skimmed the surface.  The problem is it hasn’t left me with much time to write.  My 9:00 – 5:00 day job, teaching online courses for the University of Dayton, and caring for my 92 year old mom who lives with me along  with various other responsibilities and obligations on top of my new marketing tasks has eaten up what little free time I had before this adventure ever began.

When it comes to my writing, the most common question I’m asked these days is, “when will the sequel be out?”  My answer is usually a non-committal “working on it.”  It seems I’ve been in the historical research phase forever.  That’s not just because there’s a large amount of research to be done, but because I’m not finding the time to do it.  I knew something had to give.  An overwhelming desire to get away from every distraction and ensconce myself somewhere that would allow me to laser focus on the sequel drove me to find a solution.

Enter my cousin, Patty.  Patty is retired, her children grown, and her mate fully capable of taking care of their dogs on his own for a week.  Patty is also very fond of my mom and lately has been repeatedly expressing a desire to visit her.  So, in one of my hair-pulling moments of frustration at not having time to research or write, Patty’s genial, smiling face flashed into my mind. 

I texted Patty, laying out my plan before her.  If she could come down for a week (she lives in Vermont) and stay with my mom, I could use some of my vacation time from work and go away to write.  She loved the idea.  Mom loved the idea.  I’m head-over-heels in love with the idea.  It didn’t take long to find a time that worked for all of us, so I quickly booked a weeklong stay at a studio suite in a local hotel. 

Before this month is over, I will have spent a week doing nothing but research and writing.  That entire week will be all sequel, sequel, sequel.  No distractions, no other responsibilities.  No, I won’t be able to write an entire novel in a week, but I do expect to make serious inroads on both the research and the writing.  Once I get that fully underway, I hope to be able to run with it from there on out.

Though I’m all too well versed in Murphy’s Law and the best laid plans of mice and writers, I am hopeful.  As long as all goes according to plan, or at least close to it, my post next month should be all about what an awesome, productive week I had.